#701C39#701C39
#701C39 is a dark, moderate pink. Relative luminance 0.046; OKLCH L 37.3% C 0.119 H 4.1°. Best body text is #FFFFFF at 10.97:1 contrast (WCAG AA passes).
Color values
| HEX | #701C39 |
|---|---|
| RGB | rgb(112, 28, 57) |
| HSL | hsl(339, 60%, 27%) |
| HSV | hsv(339, 75%, 44%) |
| CMYK | cmyk(0%, 75%, 49.1%, 56.1%) |
| CIE-LAB | lab(25.48, 38.84, 3.20) |
| CIE-LCH | lch(25.48, 38.97, 4.70°) |
| OKLab | oklab(37.3% 0.1188 0.0086) |
| OKLCH | oklch(37.3% 0.119 4.1) |
| XYZ | xyz(7.8365, 4.5717, 4.3399) |
| Luminance | 0.0457 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.61
Wine (survey)
#80013F
ΔE00 4.23
Bordeaux
#7B002C
ΔE00 5.28
Red Purple
#820747
ΔE00 5.31
Burgundy (survey)
#610023
ΔE00 5.72
Maroon (survey)
#650021
ΔE00 6.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701C39 #1C7053
analogous
#701C63 #701C39 #70291C
triadic
#701C39 #39701C #1C3970
tetradic
#701C39 #63701C #1C7053 #291C70
square
#701C39 #63701C #1C7053 #291C70
split-complementary
#701C39 #1C7029 #1C6370
monochromatic
#18060C #3F1020 #701C39 #A12852 #CD396C
Accessibility & contrast
On white
10.97
#701C39 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.91
#701C39 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701C39
10.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701C39 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701C39 | 1.00 | 10.97 | 1.91 | 10.97 |
| #FFFFFF | 10.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.91 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F323A
Deuteranopia (green-blind)
#454237
Tritanopia (blue-blind)
#7A0D28
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #701c39; /* rgb */ color: rgb(112, 28, 57); /* oklch */ color: oklch(37.3% 0.119 4.1);
Tailwind
colors: {
custom: {
50: '#9e606f',
500: '#701c39',
950: '#000000',
},
}SCSS
$custom: #701c39; $custom-light: #9e606f; $custom-dark: #000000;
JSON
{
"hex": "#701c39",
"rgb": {
"r": 112,
"g": 28,
"b": 57
},
"hsl": {
"h": 339.286,
"s": 60,
"l": 27.451
},
"oklch": {
"l": 0.37303,
"c": 0.11907,
"h": 4.1
},
"luminance": 0.04571
}Semantic roles & 50–950 ramp
primary
#701C39
secondary
#43A583
accent
#E3AC45
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0507
muted
#7F797A