#701C31#701C31
#701C31 is a dark, moderate red. Relative luminance 0.045; OKLCH L 37.1% C 0.117 H 10.4°. Best body text is #FFFFFF at 11.06:1 contrast (WCAG AA passes).
Color values
| HEX | #701C31 |
|---|---|
| RGB | rgb(112, 28, 49) |
| HSL | hsl(345, 60%, 27%) |
| HSV | hsv(345, 75%, 44%) |
| CMYK | cmyk(0%, 75%, 56.3%, 56.1%) |
| CIE-LAB | lab(25.25, 38.08, 8.33) |
| CIE-LCH | lch(25.25, 38.98, 12.34°) |
| OKLab | oklab(37.06% 0.1155 0.0211) |
| OKLCH | oklch(37.06% 0.117 10.4) |
| XYZ | xyz(7.6524, 4.4981, 3.3704) |
| Luminance | 0.0450 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.62
Maroon (survey)
#650021
ΔE00 4.50
Wine
#722F37
ΔE00 4.54
Burgundy (survey)
#610023
ΔE00 4.78
Wine Red
#7B0323
ΔE00 5.44
Red Wine
#8C0034
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701C31 #1C705B
analogous
#701C5B #701C31 #70311C
triadic
#701C31 #31701C #1C3170
tetradic
#701C31 #5B701C #1C705B #311C70
square
#701C31 #5B701C #1C705B #311C70
split-complementary
#701C31 #1C7031 #1C5B70
monochromatic
#18060B #3F101C #701C31 #A12846 #CD395E
Accessibility & contrast
On white
11.06
#701C31 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.90
#701C31 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701C31
11.06:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701C31 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701C31 | 1.00 | 11.06 | 1.90 | 11.06 |
| #FFFFFF | 11.06 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.06 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313131
Deuteranopia (green-blind)
#47422F
Tritanopia (blue-blind)
#7B0925
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #701c31; /* rgb */ color: rgb(112, 28, 49); /* oklch */ color: oklch(37.1% 0.117 10.4);
Tailwind
colors: {
custom: {
50: '#9e5f68',
500: '#701c31',
950: '#000000',
},
}SCSS
$custom: #701c31; $custom-light: #9e5f68; $custom-dark: #000000;
JSON
{
"hex": "#701c31",
"rgb": {
"r": 112,
"g": 28,
"b": 49
},
"hsl": {
"h": 345,
"s": 60,
"l": 27.451
},
"oklch": {
"l": 0.37064,
"c": 0.11739,
"h": 10.4
},
"luminance": 0.04497
}Semantic roles & 50–950 ramp
primary
#701C31
secondary
#43A58C
accent
#E3BC45
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#0F0506
muted
#7F797A