#701B98#701B98

#701B98 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.190 H 311.6°. Best body text is #FFFFFF at 9.13:1 contrast (WCAG AA passes).

Color values

HEX	#701B98
RGB	rgb(112, 27, 152)
HSL	hsl(281, 70%, 35%)
HSV	hsv(281, 82%, 60%)
CMYK	cmyk(26.3%, 82.2%, 0%, 40.4%)
CIE-LAB	lab(30.63, 54.89, -50.15)
CIE-LCH	lch(30.63, 74.35, 317.59°)
OKLab	oklab(42.69% 0.126 -0.1422)
OKLCH	oklch(42.69% 0.19 311.6)
XYZ	xyz(12.7404, 6.4960, 30.2824)
Luminance	0.0650 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701B98 #43981B

analogous

#321B98 #701B98 #981B81

triadic

#701B98 #98701B #1B9870

tetradic

#701B98 #98321B #43981B #1B8198

square

#701B98 #98321B #43981B #1B8198

split-complementary

#701B98 #81981B #1B9832

monochromatic

#230930 #4A1264 #701B98 #9624CC #B14EE0

Accessibility & contrast

On white

9.13

#701B98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#701B98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B98

9.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701B98	#FFFFFF	#000000	##FFFFFF
##701B98	1.00	9.13	2.30	9.13
#FFFFFF	9.13	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00449B

Deuteranopia (green-blind)

#004A96

Tritanopia (blue-blind)

#6B3B5B

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #701b98;
/* rgb */ color: rgb(112, 27, 152);
/* oklch */ color: oklch(42.7% 0.190 311.6);

Tailwind

colors: {
  custom: {
    50: '#9e63b7',
    500: '#701b98',
    950: '#000000',
  },
}

SCSS

$custom: #701b98;
$custom-light: #9e63b7;
$custom-dark: #000000;

JSON

{
  "hex": "#701b98",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 152
  },
  "hsl": {
    "h": 280.8,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.42691,
    "c": 0.19001,
    "h": 311.6
  },
  "luminance": 0.06496
}

Semantic roles & 50–950 ramp

primary

#701B98

secondary

#72C24D

accent

#ED3B74

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #701B98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →