#701B79#701B79

#701B79 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.162 H 323.7°. Best body text is #FFFFFF at 9.90:1 contrast (WCAG AA passes).

Color values

HEX	#701B79
RGB	rgb(112, 27, 121)
HSL	hsl(294, 64%, 29%)
HSV	hsv(294, 78%, 47%)
CMYK	cmyk(7.4%, 77.7%, 0%, 52.5%)
CIE-LAB	lab(28.41, 48.70, -34.44)
CIE-LCH	lch(28.41, 59.65, 324.73°)
OKLab	oklab(40.42% 0.131 -0.0961)
OKLCH	oklch(40.42% 0.162 323.7)
XYZ	xyz(10.5249, 5.6097, 18.6139)
Luminance	0.0561 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701B79 #24791B

analogous

#411B79 #701B79 #791B53

triadic

#701B79 #79701B #1B7970

tetradic

#701B79 #79411B #24791B #1B5379

square

#701B79 #79411B #24791B #1B5379

split-complementary

#701B79 #53791B #1B7941

monochromatic

#170619 #421047 #701B79 #9E26AB #C53BD3

Accessibility & contrast

On white

9.90

#701B79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#701B79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B79

9.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701B79	#FFFFFF	#000000	##FFFFFF
##701B79	1.00	9.90	2.12	9.90
#FFFFFF	9.90	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7C

Deuteranopia (green-blind)

#2C4677

Tritanopia (blue-blind)

#722D49

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701b79;
/* rgb */ color: rgb(112, 27, 121);
/* oklch */ color: oklch(40.4% 0.162 323.7);

Tailwind

colors: {
  custom: {
    50: '#9c62a0',
    500: '#701b79',
    950: '#000000',
  },
}

SCSS

$custom: #701b79;
$custom-light: #9c62a0;
$custom-dark: #000000;

JSON

{
  "hex": "#701b79",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 121
  },
  "hsl": {
    "h": 294.255,
    "s": 63.514,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40418,
    "c": 0.16244,
    "h": 323.7
  },
  "luminance": 0.05609
}

Semantic roles & 50–950 ramp

primary

#701B79

secondary

#4DAD43

accent

#E74151

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060F

muted

#7E7A7E

Preview Lab

Preview with #701B79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →