#701B78#701B78

#701B78 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.162 H 324.2°. Best body text is #FFFFFF at 9.92:1 contrast (WCAG AA passes).

Color values

HEX	#701B78
RGB	rgb(112, 27, 120)
HSL	hsl(295, 63%, 29%)
HSV	hsv(295, 78%, 47%)
CMYK	cmyk(6.7%, 77.5%, 0%, 52.9%)
CIE-LAB	lab(28.34, 48.51, -33.91)
CIE-LCH	lch(28.34, 59.19, 325.05°)
OKLab	oklab(40.35% 0.131 -0.0945)
OKLCH	oklch(40.35% 0.162 324.2)
XYZ	xyz(10.4639, 5.5853, 18.2926)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701B78 #23781B

analogous

#421B78 #701B78 #781B52

triadic

#701B78 #78701B #1B7870

tetradic

#701B78 #78421B #23781B #1B5278

square

#701B78 #78421B #23781B #1B5278

split-complementary

#701B78 #52781B #1B7842

monochromatic

#170619 #411046 #701B78 #9F26AA #C63BD3

Accessibility & contrast

On white

9.92

#701B78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#701B78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B78

9.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701B78	#FFFFFF	#000000	##FFFFFF
##701B78	1.00	9.92	2.12	9.92
#FFFFFF	9.92	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7B

Deuteranopia (green-blind)

#2D4676

Tritanopia (blue-blind)

#722C48

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701b78;
/* rgb */ color: rgb(112, 27, 120);
/* oklch */ color: oklch(40.4% 0.162 324.2);

Tailwind

colors: {
  custom: {
    50: '#9c629f',
    500: '#701b78',
    950: '#000000',
  },
}

SCSS

$custom: #701b78;
$custom-light: #9c629f;
$custom-dark: #000000;

JSON

{
  "hex": "#701b78",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 120
  },
  "hsl": {
    "h": 294.839,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40351,
    "c": 0.16157,
    "h": 324.2
  },
  "luminance": 0.05585
}

Semantic roles & 50–950 ramp

primary

#701B78

secondary

#4CAC43

accent

#E64150

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #701B78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →