#701B77#701B77

#701B77 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.161 H 324.6°. Best body text is #FFFFFF at 9.94:1 contrast (WCAG AA passes).

Color values

HEX	#701B77
RGB	rgb(112, 27, 119)
HSL	hsl(295, 63%, 29%)
HSV	hsv(295, 77%, 47%)
CMYK	cmyk(5.9%, 77.3%, 0%, 53.3%)
CIE-LAB	lab(28.28, 48.33, -33.37)
CIE-LCH	lch(28.28, 58.73, 325.37°)
OKLab	oklab(40.28% 0.1311 -0.093)
OKLCH	oklch(40.28% 0.161 324.6)
XYZ	xyz(10.4035, 5.5612, 17.9746)
Luminance	0.0556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701B77 #22771B

analogous

#421B77 #701B77 #771B50

triadic

#701B77 #77701B #1B7770

tetradic

#701B77 #77421B #22771B #1B5077

square

#701B77 #77421B #22771B #1B5077

split-complementary

#701B77 #50771B #1B7742

monochromatic

#170619 #411045 #701B77 #9F26A9 #C73AD2

Accessibility & contrast

On white

9.94

#701B77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#701B77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B77

9.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701B77	#FFFFFF	#000000	##FFFFFF
##701B77	1.00	9.94	2.11	9.94
#FFFFFF	9.94	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7A

Deuteranopia (green-blind)

#2E4675

Tritanopia (blue-blind)

#722C48

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #701b77;
/* rgb */ color: rgb(112, 27, 119);
/* oklch */ color: oklch(40.3% 0.161 324.6);

Tailwind

colors: {
  custom: {
    50: '#9c629f',
    500: '#701b77',
    950: '#000000',
  },
}

SCSS

$custom: #701b77;
$custom-light: #9c629f;
$custom-dark: #000000;

JSON

{
  "hex": "#701b77",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 119
  },
  "hsl": {
    "h": 295.435,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40285,
    "c": 0.16072,
    "h": 324.6
  },
  "luminance": 0.05561
}

Semantic roles & 50–950 ramp

primary

#701B77

secondary

#4AAB42

accent

#E6424E

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F050E

muted

#7E7A7E

Preview Lab

Preview with #701B77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →