#701B74#701B74

#701B74 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.158 H 326.1°. Best body text is #FFFFFF at 10.01:1 contrast (WCAG AA passes).

Color values

HEX	#701B74
RGB	rgb(112, 27, 116)
HSL	hsl(297, 62%, 28%)
HSV	hsv(297, 77%, 45%)
CMYK	cmyk(3.4%, 76.7%, 0%, 54.5%)
CIE-LAB	lab(28.09, 47.77, -31.77)
CIE-LCH	lch(28.09, 57.37, 326.38°)
OKLab	oklab(40.09% 0.1312 -0.0883)
OKLCH	oklch(40.09% 0.158 326.1)
XYZ	xyz(10.2262, 5.4903, 17.0407)
Luminance	0.0549 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701B74 #1F741B

analogous

#431B74 #701B74 #741B4B

triadic

#701B74 #74701B #1B7470

tetradic

#701B74 #74431B #1F741B #1B4B74

square

#701B74 #74431B #1F741B #1B4B74

split-complementary

#701B74 #4B741B #1B7443

monochromatic

#180619 #400F42 #701B74 #A027A6 #CA39D1

Accessibility & contrast

On white

10.01

#701B74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#701B74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B74

10.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701B74	#FFFFFF	#000000	##FFFFFF
##701B74	1.00	10.01	2.10	10.01
#FFFFFF	10.01	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#013C76

Deuteranopia (green-blind)

#304672

Tritanopia (blue-blind)

#732A46

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #701b74;
/* rgb */ color: rgb(112, 27, 116);
/* oklch */ color: oklch(40.1% 0.158 326.1);

Tailwind

colors: {
  custom: {
    50: '#9c619c',
    500: '#701b74',
    950: '#000000',
  },
}

SCSS

$custom: #701b74;
$custom-light: #9c619c;
$custom-dark: #000000;

JSON

{
  "hex": "#701b74",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 116
  },
  "hsl": {
    "h": 297.303,
    "s": 62.238,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40089,
    "c": 0.15816,
    "h": 326.1
  },
  "luminance": 0.0549
}

Semantic roles & 50–950 ramp

primary

#701B74

secondary

#47A942

accent

#E5424A

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F050E

muted

#7E7A7E

Preview Lab

Preview with #701B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →