#701B72#701B72

#701B72 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.156 H 327.0°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#701B72
RGB	rgb(112, 27, 114)
HSL	hsl(299, 62%, 28%)
HSV	hsv(299, 76%, 45%)
CMYK	cmyk(1.8%, 76.3%, 0%, 55.3%)
CIE-LAB	lab(27.96, 47.41, -30.69)
CIE-LCH	lch(27.96, 56.48, 327.09°)
OKLab	oklab(39.96% 0.1313 -0.0852)
OKLCH	oklch(39.96% 0.156 327)
XYZ	xyz(10.1111, 5.4442, 16.4346)
Luminance	0.0544 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701B72 #1D721B

analogous

#451B72 #701B72 #721B48

triadic

#701B72 #72701B #1B7270

tetradic

#701B72 #72451B #1D721B #1B4872

square

#701B72 #72451B #1D721B #1B4872

split-complementary

#701B72 #48721B #1B7245

monochromatic

#180619 #3F0F41 #701B72 #A127A3 #CC38D0

Accessibility & contrast

On white

10.05

#701B72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#701B72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B72

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701B72	#FFFFFF	#000000	##FFFFFF
##701B72	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063B74

Deuteranopia (green-blind)

#314670

Tritanopia (blue-blind)

#732945

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #701b72;
/* rgb */ color: rgb(112, 27, 114);
/* oklch */ color: oklch(40.0% 0.156 327.0);

Tailwind

colors: {
  custom: {
    50: '#9c619b',
    500: '#701b72',
    950: '#000000',
  },
}

SCSS

$custom: #701b72;
$custom-light: #9c619b;
$custom-dark: #000000;

JSON

{
  "hex": "#701b72",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 114
  },
  "hsl": {
    "h": 298.621,
    "s": 61.702,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39961,
    "c": 0.15647,
    "h": 327
  },
  "luminance": 0.05444
}

Semantic roles & 50–950 ramp

primary

#701B72

secondary

#44A742

accent

#E54347

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F050E

muted

#7E7A7E

Preview Lab

Preview with #701B72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →