#701B72#701B72

#701B72 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.156 H 327.0°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX#701B72
RGBrgb(112, 27, 114)
HSLhsl(299, 62%, 28%)
HSVhsv(299, 76%, 45%)
CMYKcmyk(1.8%, 76.3%, 0%, 55.3%)
CIE-LABlab(27.96, 47.41, -30.69)
CIE-LCHlch(27.96, 56.48, 327.09°)
OKLaboklab(39.96% 0.1313 -0.0852)
OKLCHoklch(39.96% 0.156 327)
XYZxyz(10.1111, 5.4442, 16.4346)
Luminance0.0544 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#701B72 #1D721B
analogous
#451B72 #701B72 #721B48
triadic
#701B72 #72701B #1B7270
tetradic
#701B72 #72451B #1D721B #1B4872
square
#701B72 #72451B #1D721B #1B4872
split-complementary
#701B72 #48721B #1B7245
monochromatic
#180619 #3F0F41 #701B72 #A127A3 #CC38D0

Accessibility & contrast

On white

10.05
#701B72 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.09
#701B72 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701B72
10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##701B72#FFFFFF#000000##FFFFFF
##701B721.0010.052.0910.05
#FFFFFF10.051.0021.001.00
#0000002.0921.001.0021.00
##FFFFFF10.051.0021.001.00

Color blindness preview

Protanopia (red-blind)
#063B74
Deuteranopia (green-blind)
#314670
Tritanopia (blue-blind)
#732945
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #701b72;
/* rgb */ color: rgb(112, 27, 114);
/* oklch */ color: oklch(40.0% 0.156 327.0);
Tailwind
colors: {
  custom: {
    50: '#9c619b',
    500: '#701b72',
    950: '#000000',
  },
}
SCSS
$custom: #701b72;
$custom-light: #9c619b;
$custom-dark: #000000;
JSON
{
  "hex": "#701b72",
  "rgb": {
    "r": 112,
    "g": 27,
    "b": 114
  },
  "hsl": {
    "h": 298.621,
    "s": 61.702,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39961,
    "c": 0.15647,
    "h": 327
  },
  "luminance": 0.05444
}

Semantic roles & 50–950 ramp

primary
#701B72
secondary
#44A742
accent
#E54347
background
#F9F6F9
surface
#F2EBF2
border
#CCC6CC
text
#0F050E
muted
#7E7A7E

Preview Lab

Preview with #701B72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#701B72 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva