#701B40#701B40
#701B40 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.4% C 0.123 H 358.5°. Best body text is #FFFFFF at 10.94:1 contrast (WCAG AA passes).
Color values
| HEX | #701B40 |
|---|---|
| RGB | rgb(112, 27, 64) |
| HSL | hsl(334, 61%, 27%) |
| HSV | hsv(334, 76%, 44%) |
| CMYK | cmyk(0%, 75.9%, 42.9%, 56.1%) |
| CIE-LAB | lab(25.56, 39.97, -1.44) |
| CIE-LCH | lch(25.56, 40.00, 357.94°) |
| OKLab | oklab(37.44% 0.1227 -0.0033) |
| OKLCH | oklch(37.44% 0.123 358.5) |
| XYZ | xyz(8.0000, 4.5998, 5.3161) |
| Luminance | 0.0460 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.05
Wine (survey)
#80013F
ΔE00 3.89
Red Purple
#820747
ΔE00 3.95
Velvet
#750851
ΔE00 6.17
Reddish Purple
#910951
ΔE00 6.59
Mulberry
#920A4E
ΔE00 6.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701B40 #1B704B
analogous
#701B6B #701B40 #70201B
triadic
#701B40 #40701B #1B4070
tetradic
#701B40 #6B701B #1B704B #201B70
square
#701B40 #6B701B #1B704B #201B70
split-complementary
#701B40 #1B7020 #1B6B70
monochromatic
#19060E #3F0F24 #701B40 #A1275C #CF3779
Accessibility & contrast
On white
10.94
#701B40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#701B40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701B40
10.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701B40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701B40 | 1.00 | 10.94 | 1.92 | 10.94 |
| #FFFFFF | 10.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C3241
Deuteranopia (green-blind)
#44423E
Tritanopia (blue-blind)
#7A102B
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #701b40; /* rgb */ color: rgb(112, 27, 64); /* oklch */ color: oklch(37.4% 0.123 358.5);
Tailwind
colors: {
custom: {
50: '#9d5f74',
500: '#701b40',
950: '#000000',
},
}SCSS
$custom: #701b40; $custom-light: #9d5f74; $custom-dark: #000000;
JSON
{
"hex": "#701b40",
"rgb": {
"r": 112,
"g": 27,
"b": 64
},
"hsl": {
"h": 333.882,
"s": 61.151,
"l": 27.255
},
"oklch": {
"l": 0.37439,
"c": 0.12269,
"h": 358.5
},
"luminance": 0.04599
}Semantic roles & 50–950 ramp
primary
#701B40
secondary
#42A57A
accent
#E49E44
background
#FAF5F7
surface
#F3EAED
border
#CDC6C8
text
#0F0508
muted
#7F797B