#701AB3#701AB3

#701AB3 is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.9% C 0.215 H 303.5°. Best body text is #FFFFFF at 8.44:1 contrast (WCAG AA passes).

Color values

HEX	#701AB3
RGB	rgb(112, 26, 179)
HSL	hsl(274, 75%, 40%)
HSV	hsv(274, 85%, 70%)
CMYK	cmyk(37.4%, 85.5%, 0%, 29.8%)
CIE-LAB	lab(32.78, 61.04, -62.94)
CIE-LCH	lch(32.78, 87.67, 314.12°)
OKLab	oklab(44.88% 0.1188 -0.1797)
OKLCH	oklch(44.88% 0.215 303.5)
XYZ	xyz(15.1862, 7.4382, 43.2747)
Luminance	0.0744 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701AB3 #5DB31A

analogous

#231AB3 #701AB3 #B31AAA

triadic

#701AB3 #B3701A #1AB370

tetradic

#701AB3 #B3231A #5DB31A #1AAAB3

square

#701AB3 #B3231A #5DB31A #1AAAB3

split-complementary

#701AB3 #AAB31A #1AB323

monochromatic

#2D0A48 #4F127E #701AB3 #902AE0 #AC60E8

Accessibility & contrast

On white

8.44

#701AB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#701AB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701AB3

8.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701AB3	#FFFFFF	#000000	##FFFFFF
##701AB3	1.00	8.44	2.49	8.44
#FFFFFF	8.44	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB7

Deuteranopia (green-blind)

#004DB0

Tritanopia (blue-blind)

#62476A

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #701ab3;
/* rgb */ color: rgb(112, 26, 179);
/* oklch */ color: oklch(44.9% 0.215 303.5);

Tailwind

colors: {
  custom: {
    50: '#a065cb',
    500: '#701ab3',
    950: '#000000',
  },
}

SCSS

$custom: #701ab3;
$custom-light: #a065cb;
$custom-dark: #000000;

JSON

{
  "hex": "#701ab3",
  "rgb": {
    "r": 112,
    "g": 26,
    "b": 179
  },
  "hsl": {
    "h": 273.725,
    "s": 74.634,
    "l": 40.196
  },
  "oklch": {
    "l": 0.44884,
    "c": 0.21543,
    "h": 303.5
  },
  "luminance": 0.07438
}

Semantic roles & 50–950 ramp

primary

#701AB3

secondary

#8DCC5D

accent

#F13788

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #701AB3

Body copy rendered with the generated semantic roles for this colour.

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