#701A74#701A74

#701A74 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.159 H 326.1°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#701A74
RGB	rgb(112, 26, 116)
HSL	hsl(297, 63%, 28%)
HSV	hsv(297, 78%, 45%)
CMYK	cmyk(3.4%, 77.6%, 0%, 54.5%)
CIE-LAB	lab(27.97, 48.12, -31.96)
CIE-LCH	lch(27.97, 57.77, 326.41°)
OKLab	oklab(40% 0.1322 -0.0889)
OKLCH	oklch(40% 0.159 326.1)
XYZ	xyz(10.2037, 5.4452, 17.0332)
Luminance	0.0544 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#701A74 #1E741A

analogous

#431A74 #701A74 #741A4B

triadic

#701A74 #74701A #1A7470

tetradic

#701A74 #74431A #1E741A #1A4B74

square

#701A74 #74431A #1E741A #1A4B74

split-complementary

#701A74 #4B741A #1A7443

monochromatic

#180619 #400F42 #701A74 #A025A6 #CB36D2

Accessibility & contrast

On white

10.05

#701A74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#701A74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #701A74

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##701A74	#FFFFFF	#000000	##FFFFFF
##701A74	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#2F4672

Tritanopia (blue-blind)

#732A46

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #701a74;
/* rgb */ color: rgb(112, 26, 116);
/* oklch */ color: oklch(40.0% 0.159 326.1);

Tailwind

colors: {
  custom: {
    50: '#9c619c',
    500: '#701a74',
    950: '#000000',
  },
}

SCSS

$custom: #701a74;
$custom-light: #9c619c;
$custom-dark: #000000;

JSON

{
  "hex": "#701a74",
  "rgb": {
    "r": 112,
    "g": 26,
    "b": 116
  },
  "hsl": {
    "h": 297.333,
    "s": 63.38,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40003,
    "c": 0.15926,
    "h": 326.1
  },
  "luminance": 0.05444
}

Semantic roles & 50–950 ramp

primary

#701A74

secondary

#46A941

accent

#E64149

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F050E

muted

#7E7A7E

Preview Lab

Preview with #701A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →