#701A4D#701A4D
#701A4D is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.9% C 0.130 H 348.8°. Best body text is #FFFFFF at 10.80:1 contrast (WCAG AA passes).
Color values
| HEX | #701A4D |
|---|---|
| RGB | rgb(112, 26, 77) |
| HSL | hsl(324, 62%, 27%) |
| HSV | hsv(324, 77%, 44%) |
| CMYK | cmyk(0%, 76.8%, 31.2%, 56.1%) |
| CIE-LAB | lab(25.92, 41.94, -9.66) |
| CIE-LCH | lch(25.92, 43.04, 347.02°) |
| OKLab | oklab(37.87% 0.1279 -0.0253) |
| OKLCH | oklch(37.87% 0.13 348.8) |
| XYZ | xyz(8.3915, 4.7203, 7.4889) |
| Luminance | 0.0472 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 2.52
Rich Purple
#720058
ΔE00 4.75
Red Purple
#820747
ΔE00 5.01
Plum (survey)
#580F41
ΔE00 5.30
Merlot
#730039
ΔE00 5.85
Grape Purple
#5D1451
ΔE00 5.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701A4D #1A703D
analogous
#681A70 #701A4D #701A22
triadic
#701A4D #4D701A #1A4D70
tetradic
#701A4D #70681A #1A703D #1A2270
square
#701A4D #70681A #1A703D #1A2270
split-complementary
#701A4D #22701A #1A7068
monochromatic
#190611 #3E0E2B #701A4D #A2266F #D03491
Accessibility & contrast
On white
10.80
#701A4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#701A4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701A4D
10.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701A4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701A4D | 1.00 | 10.80 | 1.94 | 10.80 |
| #FFFFFF | 10.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#27344E
Deuteranopia (green-blind)
#40434B
Tritanopia (blue-blind)
#781631
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #701a4d; /* rgb */ color: rgb(112, 26, 77); /* oklch */ color: oklch(37.9% 0.130 348.8);
Tailwind
colors: {
custom: {
50: '#9d5f7e',
500: '#701a4d',
950: '#000000',
},
}SCSS
$custom: #701a4d; $custom-light: #9d5f7e; $custom-dark: #000000;
JSON
{
"hex": "#701a4d",
"rgb": {
"r": 112,
"g": 26,
"b": 77
},
"hsl": {
"h": 324.419,
"s": 62.319,
"l": 27.059
},
"oklch": {
"l": 0.37865,
"c": 0.13037,
"h": 348.8
},
"luminance": 0.04719
}Semantic roles & 50–950 ramp
primary
#701A4D
secondary
#41A56A
accent
#E58542
background
#FAF5F7
surface
#F3EAEE
border
#CDC6C9
text
#0F050A
muted
#7F797C