#701A40#701A40
#701A40 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.3% C 0.124 H 358.2°. Best body text is #FFFFFF at 10.99:1 contrast (WCAG AA passes).
Color values
| HEX | #701A40 |
|---|---|
| RGB | rgb(112, 26, 64) |
| HSL | hsl(333, 62%, 27%) |
| HSV | hsv(333, 77%, 44%) |
| CMYK | cmyk(0%, 76.8%, 42.9%, 56.1%) |
| CIE-LAB | lab(25.43, 40.35, -1.64) |
| CIE-LCH | lch(25.43, 40.39, 357.67°) |
| OKLab | oklab(37.34% 0.1239 -0.0038) |
| OKLCH | oklch(37.34% 0.124 358.2) |
| XYZ | xyz(7.9775, 4.5547, 5.3085) |
| Luminance | 0.0455 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.93
Wine (survey)
#80013F
ΔE00 3.83
Red Purple
#820747
ΔE00 3.86
Velvet
#750851
ΔE00 6.01
Reddish Purple
#910951
ΔE00 6.55
Mulberry
#920A4E
ΔE00 6.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701A40 #1A704A
analogous
#701A6B #701A40 #701F1A
triadic
#701A40 #40701A #1A4070
tetradic
#701A40 #6B701A #1A704A #1F1A70
square
#701A40 #6B701A #1A704A #1F1A70
split-complementary
#701A40 #1A701F #1A6B70
monochromatic
#19060E #3E0E24 #701A40 #A2265C #D03479
Accessibility & contrast
On white
10.99
#701A40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.91
#701A40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701A40
10.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701A40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701A40 | 1.00 | 10.99 | 1.91 | 10.99 |
| #FFFFFF | 10.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.91 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C3241
Deuteranopia (green-blind)
#43423E
Tritanopia (blue-blind)
#7A0E2A
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #701a40; /* rgb */ color: rgb(112, 26, 64); /* oklch */ color: oklch(37.3% 0.124 358.2);
Tailwind
colors: {
custom: {
50: '#9d5f74',
500: '#701a40',
950: '#000000',
},
}SCSS
$custom: #701a40; $custom-light: #9d5f74; $custom-dark: #000000;
JSON
{
"hex": "#701a40",
"rgb": {
"r": 112,
"g": 26,
"b": 64
},
"hsl": {
"h": 333.488,
"s": 62.319,
"l": 27.059
},
"oklch": {
"l": 0.37339,
"c": 0.12392,
"h": 358.2
},
"luminance": 0.04554
}Semantic roles & 50–950 ramp
primary
#701A40
secondary
#41A579
accent
#E59D42
background
#FAF5F7
surface
#F3EAED
border
#CDC6C8
text
#0F0508
muted
#7F797B