#701A37#701A37
#701A37 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.0% C 0.121 H 5.1°. Best body text is #FFFFFF at 11.10:1 contrast (WCAG AA passes).
Color values
| HEX | #701A37 |
|---|---|
| RGB | rgb(112, 26, 55) |
| HSL | hsl(340, 62%, 27%) |
| HSV | hsv(340, 77%, 44%) |
| CMYK | cmyk(0%, 76.8%, 50.9%, 56.1%) |
| CIE-LAB | lab(25.14, 39.42, 4.07) |
| CIE-LCH | lch(25.14, 39.63, 5.90°) |
| OKLab | oklab(37.03% 0.1205 0.0108) |
| OKLCH | oklch(37.03% 0.121 5.1) |
| XYZ | xyz(7.7417, 4.4604, 4.0670) |
| Luminance | 0.0446 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.62
Wine (survey)
#80013F
ΔE00 4.27
Bordeaux
#7B002C
ΔE00 4.75
Burgundy (survey)
#610023
ΔE00 5.24
Red Purple
#820747
ΔE00 5.56
Maroon (survey)
#650021
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#701A37 #1A7053
analogous
#701A62 #701A37 #70281A
triadic
#701A37 #37701A #1A3770
tetradic
#701A37 #62701A #1A7053 #281A70
square
#701A37 #62701A #1A7053 #281A70
split-complementary
#701A37 #1A7028 #1A6270
monochromatic
#19060C #3E0E1F #701A37 #A2264F #D03469
Accessibility & contrast
On white
11.10
#701A37 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#701A37 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #701A37
11.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##701A37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##701A37 | 1.00 | 11.10 | 1.89 | 11.10 |
| #FFFFFF | 11.10 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.10 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3138
Deuteranopia (green-blind)
#454235
Tritanopia (blue-blind)
#7A0826
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #701a37; /* rgb */ color: rgb(112, 26, 55); /* oklch */ color: oklch(37.0% 0.121 5.1);
Tailwind
colors: {
custom: {
50: '#9e5f6d',
500: '#701a37',
950: '#000000',
},
}SCSS
$custom: #701a37; $custom-light: #9e5f6d; $custom-dark: #000000;
JSON
{
"hex": "#701a37",
"rgb": {
"r": 112,
"g": 26,
"b": 55
},
"hsl": {
"h": 339.767,
"s": 62.319,
"l": 27.059
},
"oklch": {
"l": 0.37033,
"c": 0.12094,
"h": 5.1
},
"luminance": 0.04459
}Semantic roles & 50–950 ramp
primary
#701A37
secondary
#41A583
accent
#E5AE42
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#0F0507
muted
#7F797A