#696FAC#696FAC

#696FAC is a mid, moderate blue. Relative luminance 0.174; OKLCH L 56.3% C 0.094 H 278.6°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#696FAC
RGB	rgb(105, 111, 172)
HSL	hsl(235, 29%, 54%)
HSV	hsv(235, 39%, 67%)
CMYK	cmyk(39%, 35.5%, 0%, 32.5%)
CIE-LAB	lab(48.70, 13.25, -33.31)
CIE-LCH	lch(48.70, 35.85, 291.69°)
OKLab	oklab(56.27% 0.0141 -0.0933)
OKLCH	oklch(56.27% 0.094 278.6)
XYZ	xyz(18.9544, 17.3499, 41.3719)
Luminance	0.1735 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#696FAC #ACA669

analogous

#6991AC #696FAC #8569AC

triadic

#696FAC #AC696F #6FAC69

tetradic

#696FAC #AC6991 #ACA669 #69AC85

square

#696FAC #AC6991 #ACA669 #69AC85

split-complementary

#696FAC #AC8569 #91AC69

monochromatic

#373B64 #4D528B #696FAC #9095C2 #B8BBD8

Accessibility & contrast

On white

4.70

#696FAC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#696FAC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #696FAC

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##696FAC	#FFFFFF	#000000	##FFFFFF
##696FAC	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B76AE

Deuteranopia (green-blind)

#5771AB

Tritanopia (blue-blind)

#557B85

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #696fac;
/* rgb */ color: rgb(105, 111, 172);
/* oklch */ color: oklch(56.3% 0.094 278.6);

Tailwind

colors: {
  custom: {
    50: '#9698c5',
    500: '#696fac',
    950: '#000000',
  },
}

SCSS

$custom: #696fac;
$custom-light: #9698c5;
$custom-dark: #000000;

JSON

{
  "hex": "#696fac",
  "rgb": {
    "r": 105,
    "g": 111,
    "b": 172
  },
  "hsl": {
    "h": 234.627,
    "s": 28.755,
    "l": 54.314
  },
  "oklch": {
    "l": 0.5627,
    "c": 0.09438,
    "h": 278.6
  },
  "luminance": 0.17351
}

Semantic roles & 50–950 ramp

primary

#696FAC

secondary

#C7C4AA

accent

#BC63C5

background

#F9F9FC

surface

#F2F2F8

border

#CCCCD1

text

#0E0D13

muted

#7E7E82

Preview Lab

Preview with #696FAC

Body copy rendered with the generated semantic roles for this colour.

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