#696DAD#696DAD

#696DAD is a mid, moderate blue. Relative luminance 0.170; OKLCH L 55.9% C 0.099 H 280.0°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#696DAD
RGB	rgb(105, 109, 173)
HSL	hsl(236, 29%, 55%)
HSV	hsv(236, 39%, 68%)
CMYK	cmyk(39.3%, 37%, 0%, 32.2%)
CIE-LAB	lab(48.21, 14.76, -34.67)
CIE-LCH	lch(48.21, 37.68, 293.06°)
OKLab	oklab(55.91% 0.0171 -0.0972)
OKLCH	oklch(55.91% 0.099 280)
XYZ	xyz(18.8350, 16.9569, 41.8077)
Luminance	0.1696 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#696DAD #ADA969

analogous

#698FAD #696DAD #8769AD

triadic

#696DAD #AD696D #6DAD69

tetradic

#696DAD #AD698F #ADA969 #69AD87

square

#696DAD #AD698F #ADA969 #69AD87

split-complementary

#696DAD #AD8769 #8FAD69

monochromatic

#373A65 #4D508C #696DAD #9194C3 #B8BAD8

Accessibility & contrast

On white

4.78

#696DAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#696DAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #696DAD

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##696DAD	#FFFFFF	#000000	##FFFFFF
##696DAD	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5875B0

Deuteranopia (green-blind)

#5470AB

Tritanopia (blue-blind)

#557A85

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #696dad;
/* rgb */ color: rgb(105, 109, 173);
/* oklch */ color: oklch(55.9% 0.099 280.0);

Tailwind

colors: {
  custom: {
    50: '#9696c5',
    500: '#696dad',
    950: '#000000',
  },
}

SCSS

$custom: #696dad;
$custom-light: #9696c5;
$custom-dark: #000000;

JSON

{
  "hex": "#696dad",
  "rgb": {
    "r": 105,
    "g": 109,
    "b": 173
  },
  "hsl": {
    "h": 236.471,
    "s": 29.31,
    "l": 54.51
  },
  "oklch": {
    "l": 0.55907,
    "c": 0.09874,
    "h": 280
  },
  "luminance": 0.16958
}

Semantic roles & 50–950 ramp

primary

#696DAD

secondary

#C7C6AB

accent

#C062C6

background

#F9F9FC

surface

#F2F2F8

border

#CCCCD1

text

#0E0D13

muted

#7E7E82

Preview Lab

Preview with #696DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →