#696DA4#696DA4
#696DA4 is a mid, moderate blue. Relative luminance 0.166; OKLCH L 55.4% C 0.085 H 280.0°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).
Color values
| HEX | #696DA4 |
|---|---|
| RGB | rgb(105, 109, 164) |
| HSL | hsl(236, 24%, 53%) |
| HSV | hsv(236, 36%, 64%) |
| CMYK | cmyk(36%, 33.5%, 0%, 35.7%) |
| CIE-LAB | lab(47.78, 12.19, -30.07) |
| CIE-LCH | lch(47.78, 32.45, 292.07°) |
| OKLab | oklab(55.44% 0.0149 -0.0839) |
| OKLCH | oklch(55.44% 0.085 280) |
| XYZ | xyz(17.9933, 16.6202, 37.3747) |
| Luminance | 0.1662 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Dusky Blue
#475F94
ΔE00 8.31
French Blue
#436BAD
ΔE00 9.12
Dark Periwinkle
#665FD1
ΔE00 9.42
Iris
#6258C4
ΔE00 9.70
Cornflower Blue
#5170D7
ΔE00 9.92
Dusk
#4E5481
ΔE00 9.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#696DA4 #A4A069
analogous
#698AA4 #696DA4 #8269A4
triadic
#696DA4 #A4696D #6DA469
tetradic
#696DA4 #A4698A #A4A069 #69A482
square
#696DA4 #A4698A #A4A069 #69A482
split-complementary
#696DA4 #A48269 #8AA469
monochromatic
#373A5B #4E5281 #696DA4 #8F92BB #B5B7D2
Accessibility & contrast
On white
4.86
#696DA4 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.32
#696DA4 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #696DA4
4.86:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##696DA4 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##696DA4 | 1.00 | 4.86 | 4.32 | 4.86 |
| #FFFFFF | 4.86 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.32 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.86 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C74A6
Deuteranopia (green-blind)
#596FA3
Tritanopia (blue-blind)
#597781
Achromatopsia (no color)
#717171
Design tokens & code
CSS
--color: #696da4; /* rgb */ color: rgb(105, 109, 164); /* oklch */ color: oklch(55.4% 0.085 280.0);
Tailwind
colors: {
custom: {
50: '#9696bf',
500: '#696da4',
950: '#000000',
},
}SCSS
$custom: #696da4; $custom-light: #9696bf; $custom-dark: #000000;
JSON
{
"hex": "#696da4",
"rgb": {
"r": 105,
"g": 109,
"b": 164
},
"hsl": {
"h": 235.932,
"s": 24.481,
"l": 52.745
},
"oklch": {
"l": 0.55438,
"c": 0.08525,
"h": 280
},
"luminance": 0.16621
}Semantic roles & 50–950 ramp
primary
#696DA4
secondary
#C1BFA8
accent
#BB67C1
background
#F9F9FB
surface
#F2F2F7
border
#CCCCD0
text
#0D0D12
muted
#7E7E81