#696AAD#696AAD

#696AAD is a mid, moderate blue. Relative luminance 0.163; OKLCH L 55.3% C 0.103 H 281.8°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX#696AAD
RGBrgb(105, 106, 173)
HSLhsl(239, 29%, 55%)
HSVhsv(239, 39%, 68%)
CMYKcmyk(39.3%, 38.7%, 0%, 32.2%)
CIE-LABlab(47.40, 16.59, -35.93)
CIE-LCHlch(47.40, 39.58, 294.78°)
OKLaboklab(55.29% 0.0211 -0.1009)
OKLCHoklch(55.29% 0.103 281.8)
XYZxyz(18.5204, 16.3278, 41.7028)
Luminance0.1633 (WCAG relative)
Temperaturecool
Familyblue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#696AAD #ADAC69
analogous
#698CAD #696AAD #8A69AD
triadic
#696AAD #AD696A #6AAD69
tetradic
#696AAD #AD698C #ADAC69 #69AD8A
square
#696AAD #AD698C #ADAC69 #69AD8A
split-complementary
#696AAD #AD8A69 #8CAD69
monochromatic
#373865 #4D4E8C #696AAD #9191C3 #B8B9D8

Accessibility & contrast

On white

4.92
#696AAD on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.27
#696AAD on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #696AAD
4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##696AAD#FFFFFF#000000##FFFFFF
##696AAD1.004.924.274.92
#FFFFFF4.921.0021.001.00
#0000004.2721.001.0021.00
##FFFFFF4.921.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5473B0
Deuteranopia (green-blind)
#506EAB
Tritanopia (blue-blind)
#557783
Achromatopsia (no color)
#707070

Design tokens & code

CSS
--color: #696aad;
/* rgb */ color: rgb(105, 106, 173);
/* oklch */ color: oklch(55.3% 0.103 281.8);
Tailwind
colors: {
  custom: {
    50: '#9794c6',
    500: '#696aad',
    950: '#000000',
  },
}
SCSS
$custom: #696aad;
$custom-light: #9794c6;
$custom-dark: #000000;
JSON
{
  "hex": "#696aad",
  "rgb": {
    "r": 105,
    "g": 106,
    "b": 173
  },
  "hsl": {
    "h": 239.118,
    "s": 29.31,
    "l": 54.51
  },
  "oklch": {
    "l": 0.55291,
    "c": 0.10312,
    "h": 281.8
  },
  "luminance": 0.16328
}

Semantic roles & 50–950 ramp

primary
#696AAD
secondary
#C7C7AB
accent
#C462C6
background
#F9F9FC
surface
#F2F1F8
border
#CCCBD1
text
#0E0D13
muted
#7E7E82

Preview Lab

Preview with #696AAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#696AAD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva