#694EA4#694EA4

#694EA4 is a mid, vivid violet. Relative luminance 0.111; OKLCH L 49.4% C 0.134 H 295.6°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#694EA4
RGB	rgb(105, 78, 164)
HSL	hsl(259, 36%, 47%)
HSV	hsv(259, 52%, 64%)
CMYK	cmyk(36%, 52.4%, 0%, 35.7%)
CIE-LAB	lab(39.80, 31.16, -42.67)
CIE-LCH	lch(39.80, 52.84, 306.14°)
OKLab	oklab(49.39% 0.0578 -0.1207)
OKLCH	oklch(49.39% 0.134 295.6)
XYZ	xyz(15.2492, 11.1321, 36.4601)
Luminance	0.1113 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694EA4 #89A44E

analogous

#4E5EA4 #694EA4 #944EA4

triadic

#694EA4 #A4694E #4EA469

tetradic

#694EA4 #A44E5E #89A44E #4EA494

square

#694EA4 #A44E5E #89A44E #4EA494

split-complementary

#694EA4 #A4944E #5EA44E

monochromatic

#342751 #4E3A7B #694EA4 #8A73BC #AD9CD0

Accessibility & contrast

On white

6.51

#694EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#694EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694EA4

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694EA4	#FFFFFF	#000000	##FFFFFF
##694EA4	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5EA7

Deuteranopia (green-blind)

#335DA2

Tritanopia (blue-blind)

#5B5F71

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #694ea4;
/* rgb */ color: rgb(105, 78, 164);
/* oklch */ color: oklch(49.4% 0.134 295.6);

Tailwind

colors: {
  custom: {
    50: '#9780bf',
    500: '#694ea4',
    950: '#000000',
  },
}

SCSS

$custom: #694ea4;
$custom-light: #9780bf;
$custom-dark: #000000;

JSON

{
  "hex": "#694ea4",
  "rgb": {
    "r": 105,
    "g": 78,
    "b": 164
  },
  "hsl": {
    "h": 258.837,
    "s": 35.537,
    "l": 47.451
  },
  "oklch": {
    "l": 0.4939,
    "c": 0.13378,
    "h": 295.6
  },
  "luminance": 0.11132
}

Semantic roles & 50–950 ramp

primary

#694EA4

secondary

#AFBD91

accent

#CC5CA9

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0E0A12

muted

#7E7C81

Preview Lab

Preview with #694EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →