#694CA3#694CA3

#694CA3 is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.0% C 0.136 H 296.4°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#694CA3
RGB	rgb(105, 76, 163)
HSL	hsl(260, 36%, 47%)
HSV	hsv(260, 53%, 64%)
CMYK	cmyk(35.6%, 53.4%, 0%, 36.1%)
CIE-LAB	lab(39.27, 32.09, -42.93)
CIE-LCH	lch(39.27, 53.59, 306.78°)
OKLab	oklab(48.98% 0.0604 -0.1214)
OKLCH	oklch(48.98% 0.136 296.4)
XYZ	xyz(15.0193, 10.8163, 35.9397)
Luminance	0.1082 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694CA3 #86A34C

analogous

#4C5BA3 #694CA3 #954CA3

triadic

#694CA3 #A3694C #4CA369

tetradic

#694CA3 #A34C5B #86A34C #4CA395

square

#694CA3 #A34C5B #86A34C #4CA395

split-complementary

#694CA3 #A3954C #5BA34C

monochromatic

#332550 #4E3979 #694CA3 #8970BC #AC9AD0

Accessibility & contrast

On white

6.64

#694CA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#694CA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694CA3

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694CA3	#FFFFFF	#000000	##FFFFFF
##694CA3	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#295DA6

Deuteranopia (green-blind)

#315BA1

Tritanopia (blue-blind)

#5C5D70

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #694ca3;
/* rgb */ color: rgb(105, 76, 163);
/* oklch */ color: oklch(49.0% 0.136 296.4);

Tailwind

colors: {
  custom: {
    50: '#977fbf',
    500: '#694ca3',
    950: '#000000',
  },
}

SCSS

$custom: #694ca3;
$custom-light: #977fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#694ca3",
  "rgb": {
    "r": 105,
    "g": 76,
    "b": 163
  },
  "hsl": {
    "h": 260,
    "s": 36.402,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48975,
    "c": 0.1356,
    "h": 296.4
  },
  "luminance": 0.10816
}

Semantic roles & 50–950 ramp

primary

#694CA3

secondary

#ADBC8F

accent

#CC5BA7

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0E0A12

muted

#7E7C81

Preview Lab

Preview with #694CA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →