#694BA4#694BA4

#694BA4 is a mid, vivid violet. Relative luminance 0.107; OKLCH L 48.9% C 0.139 H 296.5°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#694BA4
RGB	rgb(105, 75, 164)
HSL	hsl(260, 37%, 47%)
HSV	hsv(260, 54%, 64%)
CMYK	cmyk(36%, 54.3%, 0%, 35.7%)
CIE-LAB	lab(39.10, 32.96, -43.80)
CIE-LCH	lch(39.10, 54.82, 306.96°)
OKLab	oklab(48.87% 0.0618 -0.124)
OKLCH	oklch(48.87% 0.139 296.5)
XYZ	xyz(15.0409, 10.7155, 36.3906)
Luminance	0.1072 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694BA4 #86A44B

analogous

#4B5AA4 #694BA4 #964BA4

triadic

#694BA4 #A4694B #4BA469

tetradic

#694BA4 #A44B5A #86A44B #4BA496

square

#694BA4 #A44B5A #86A44B #4BA496

split-complementary

#694BA4 #A4964B #5AA44B

monochromatic

#332550 #4E387A #694BA4 #896FBD #AC99D0

Accessibility & contrast

On white

6.68

#694BA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#694BA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694BA4

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694BA4	#FFFFFF	#000000	##FFFFFF
##694BA4	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265DA7

Deuteranopia (green-blind)

#2E5BA2

Tritanopia (blue-blind)

#5B5D70

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #694ba4;
/* rgb */ color: rgb(105, 75, 164);
/* oklch */ color: oklch(48.9% 0.139 296.5);

Tailwind

colors: {
  custom: {
    50: '#977ebf',
    500: '#694ba4',
    950: '#000000',
  },
}

SCSS

$custom: #694ba4;
$custom-light: #977ebf;
$custom-dark: #000000;

JSON

{
  "hex": "#694ba4",
  "rgb": {
    "r": 105,
    "g": 75,
    "b": 164
  },
  "hsl": {
    "h": 260.225,
    "s": 37.238,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48867,
    "c": 0.13851,
    "h": 296.5
  },
  "luminance": 0.10716
}

Semantic roles & 50–950 ramp

primary

#694BA4

secondary

#ADBD8E

accent

#CD5BA7

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0E0A12

muted

#7E7C81

Preview Lab

Preview with #694BA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →