#694BA4#694BA4

#694BA4 is a mid, vivid violet. Relative luminance 0.107; OKLCH L 48.9% C 0.139 H 296.5°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX#694BA4
RGBrgb(105, 75, 164)
HSLhsl(260, 37%, 47%)
HSVhsv(260, 54%, 64%)
CMYKcmyk(36%, 54.3%, 0%, 35.7%)
CIE-LABlab(39.10, 32.96, -43.80)
CIE-LCHlch(39.10, 54.82, 306.96°)
OKLaboklab(48.87% 0.0618 -0.124)
OKLCHoklch(48.87% 0.139 296.5)
XYZxyz(15.0409, 10.7155, 36.3906)
Luminance0.1072 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#694BA4 #86A44B
analogous
#4B5AA4 #694BA4 #964BA4
triadic
#694BA4 #A4694B #4BA469
tetradic
#694BA4 #A44B5A #86A44B #4BA496
square
#694BA4 #A44B5A #86A44B #4BA496
split-complementary
#694BA4 #A4964B #5AA44B
monochromatic
#332550 #4E387A #694BA4 #896FBD #AC99D0

Accessibility & contrast

On white

6.68
#694BA4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.14
#694BA4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694BA4
6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##694BA4#FFFFFF#000000##FFFFFF
##694BA41.006.683.146.68
#FFFFFF6.681.0021.001.00
#0000003.1421.001.0021.00
##FFFFFF6.681.0021.001.00

Color blindness preview

Protanopia (red-blind)
#265DA7
Deuteranopia (green-blind)
#2E5BA2
Tritanopia (blue-blind)
#5B5D70
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #694ba4;
/* rgb */ color: rgb(105, 75, 164);
/* oklch */ color: oklch(48.9% 0.139 296.5);
Tailwind
colors: {
  custom: {
    50: '#977ebf',
    500: '#694ba4',
    950: '#000000',
  },
}
SCSS
$custom: #694ba4;
$custom-light: #977ebf;
$custom-dark: #000000;
JSON
{
  "hex": "#694ba4",
  "rgb": {
    "r": 105,
    "g": 75,
    "b": 164
  },
  "hsl": {
    "h": 260.225,
    "s": 37.238,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48867,
    "c": 0.13851,
    "h": 296.5
  },
  "luminance": 0.10716
}

Semantic roles & 50–950 ramp

primary
#694BA4
secondary
#ADBD8E
accent
#CD5BA7
background
#F9F7FB
surface
#F2EEF7
border
#CCC9D0
text
#0E0A12
muted
#7E7C81

Preview Lab

Preview with #694BA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#694BA4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva