#694AB7#694AB7

#694AB7 is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.0% C 0.165 H 292.5°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#694AB7
RGB	rgb(105, 74, 183)
HSL	hsl(257, 43%, 50%)
HSV	hsv(257, 60%, 72%)
CMYK	cmyk(42.6%, 59.6%, 0%, 28.2%)
CIE-LAB	lab(40.11, 38.85, -53.42)
CIE-LCH	lch(40.11, 66.05, 306.02°)
OKLab	oklab(50.01% 0.0632 -0.1522)
OKLCH	oklch(50.01% 0.165 292.5)
XYZ	xyz(16.8194, 11.3192, 46.0892)
Luminance	0.1132 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694AB7 #98B74A

analogous

#4A61B7 #694AB7 #9F4AB7

triadic

#694AB7 #B7694A #4AB769

tetradic

#694AB7 #B74A61 #98B74A #4AB79F

square

#694AB7 #B74A61 #98B74A #4AB79F

split-complementary

#694AB7 #B79F4A #61B74A

monochromatic

#372660 #50388C #694AB7 #8D76C8 #B2A2DA

Accessibility & contrast

On white

6.43

#694AB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#694AB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694AB7

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694AB7	#FFFFFF	#000000	##FFFFFF
##694AB7	1.00	6.43	3.26	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060BB

Deuteranopia (green-blind)

#095CB5

Tritanopia (blue-blind)

#536279

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #694ab7;
/* rgb */ color: rgb(105, 74, 183);
/* oklch */ color: oklch(50.0% 0.165 292.5);

Tailwind

colors: {
  custom: {
    50: '#997ecd',
    500: '#694ab7',
    950: '#000000',
  },
}

SCSS

$custom: #694ab7;
$custom-light: #997ecd;
$custom-dark: #000000;

JSON

{
  "hex": "#694ab7",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 183
  },
  "hsl": {
    "h": 257.064,
    "s": 43.083,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50013,
    "c": 0.16482,
    "h": 292.5
  },
  "luminance": 0.1132
}

Semantic roles & 50–950 ramp

primary

#694AB7

secondary

#B9C796

accent

#D355AF

background

#F9F7FC

surface

#F2EEF9

border

#CCC9D2

text

#0E0A14

muted

#7E7C82

Preview Lab

Preview with #694AB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →