#694AB3#694AB3

#694AB3 is a mid, vivid violet. Relative luminance 0.112; OKLCH L 49.7% C 0.160 H 293.3°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#694AB3
RGB	rgb(105, 74, 179)
HSL	hsl(258, 42%, 50%)
HSV	hsv(258, 59%, 70%)
CMYK	cmyk(41.3%, 58.7%, 0%, 29.8%)
CIE-LAB	lab(39.84, 37.72, -51.51)
CIE-LCH	lch(39.84, 63.84, 306.22°)
OKLab	oklab(49.73% 0.0633 -0.1466)
OKLCH	oklch(49.73% 0.16 293.3)
XYZ	xyz(16.4090, 11.1551, 43.9277)
Luminance	0.1115 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694AB3 #94B34A

analogous

#4A60B3 #694AB3 #9E4AB3

triadic

#694AB3 #B3694A #4AB369

tetradic

#694AB3 #B34A60 #94B34A #4AB39E

square

#694AB3 #B34A60 #94B34A #4AB39E

split-complementary

#694AB3 #B39E4A #60B34A

monochromatic

#36265C #503888 #694AB3 #8C74C6 #B0A0D8

Accessibility & contrast

On white

6.50

#694AB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#694AB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694AB3

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694AB3	#FFFFFF	#000000	##FFFFFF
##694AB3	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#045FB6

Deuteranopia (green-blind)

#165CB1

Tritanopia (blue-blind)

#556177

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #694ab3;
/* rgb */ color: rgb(105, 74, 179);
/* oklch */ color: oklch(49.7% 0.160 293.3);

Tailwind

colors: {
  custom: {
    50: '#997eca',
    500: '#694ab3',
    950: '#000000',
  },
}

SCSS

$custom: #694ab3;
$custom-light: #997eca;
$custom-dark: #000000;

JSON

{
  "hex": "#694ab3",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 179
  },
  "hsl": {
    "h": 257.714,
    "s": 41.502,
    "l": 49.608
  },
  "oklch": {
    "l": 0.49726,
    "c": 0.15968,
    "h": 293.3
  },
  "luminance": 0.11155
}

Semantic roles & 50–950 ramp

primary

#694AB3

secondary

#B6C494

accent

#D156AD

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0E0A13

muted

#7E7C82

Preview Lab

Preview with #694AB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →