#694AAD#694AAD

#694AAD is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.3% C 0.152 H 294.6°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#694AAD
RGB	rgb(105, 74, 173)
HSL	hsl(259, 40%, 48%)
HSV	hsv(259, 57%, 68%)
CMYK	cmyk(39.3%, 57.2%, 0%, 32.2%)
CIE-LAB	lab(39.44, 36.04, -48.60)
CIE-LCH	lch(39.44, 60.51, 306.56°)
OKLab	oklab(49.31% 0.0633 -0.1381)
OKLCH	oklch(49.31% 0.152 294.6)
XYZ	xyz(15.8153, 10.9176, 40.8011)
Luminance	0.1092 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694AAD #8EAD4A

analogous

#4A5CAD #694AAD #9A4AAD

triadic

#694AAD #AD694A #4AAD69

tetradic

#694AAD #AD4A5C #8EAD4A #4AAD9A

square

#694AAD #AD4A5C #8EAD4A #4AAD9A

split-complementary

#694AAD #AD9A4A #5CAD4A

monochromatic

#352557 #4F3882 #694AAD #8B72C3 #AE9DD5

Accessibility & contrast

On white

6.60

#694AAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#694AAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694AAD

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694AAD	#FFFFFF	#000000	##FFFFFF
##694AAD	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#165EB0

Deuteranopia (green-blind)

#215BAB

Tritanopia (blue-blind)

#585F74

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #694aad;
/* rgb */ color: rgb(105, 74, 173);
/* oklch */ color: oklch(49.3% 0.152 294.6);

Tailwind

colors: {
  custom: {
    50: '#987dc6',
    500: '#694aad',
    950: '#000000',
  },
}

SCSS

$custom: #694aad;
$custom-light: #987dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#694aad",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 173
  },
  "hsl": {
    "h": 258.788,
    "s": 40.081,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49305,
    "c": 0.15188,
    "h": 294.6
  },
  "luminance": 0.10918
}

Semantic roles & 50–950 ramp

primary

#694AAD

secondary

#B2C191

accent

#D058AA

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0E0A13

muted

#7E7C82

Preview Lab

Preview with #694AAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →