#694AAA#694AAA

#694AAA is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.1% C 0.148 H 295.3°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#694AAA
RGB	rgb(105, 74, 170)
HSL	hsl(259, 39%, 48%)
HSV	hsv(259, 56%, 67%)
CMYK	cmyk(38.2%, 56.5%, 0%, 33.3%)
CIE-LAB	lab(39.25, 35.21, -47.13)
CIE-LCH	lch(39.25, 58.83, 306.76°)
OKLab	oklab(49.1% 0.0633 -0.1338)
OKLCH	oklch(49.1% 0.148 295.3)
XYZ	xyz(15.5283, 10.8028, 39.2894)
Luminance	0.1080 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.90

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694AAA #8BAA4A

analogous

#4A5BAA #694AAA #994AAA

triadic

#694AAA #AA694A #4AAA69

tetradic

#694AAA #AA4A5B #8BAA4A #4AAA99

square

#694AAA #AA4A5B #8BAA4A #4AAA99

split-complementary

#694AAA #AA994A #5BAA4A

monochromatic

#342555 #4F377F #694AAA #8A70C1 #AD9BD3

Accessibility & contrast

On white

6.64

#694AAA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#694AAA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694AAA

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694AAA	#FFFFFF	#000000	##FFFFFF
##694AAA	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B5DAD

Deuteranopia (green-blind)

#265BA8

Tritanopia (blue-blind)

#595E73

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #694aaa;
/* rgb */ color: rgb(105, 74, 170);
/* oklch */ color: oklch(49.1% 0.148 295.3);

Tailwind

colors: {
  custom: {
    50: '#987dc4',
    500: '#694aaa',
    950: '#000000',
  },
}

SCSS

$custom: #694aaa;
$custom-light: #987dc4;
$custom-dark: #000000;

JSON

{
  "hex": "#694aaa",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 170
  },
  "hsl": {
    "h": 259.375,
    "s": 39.344,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49099,
    "c": 0.14796,
    "h": 295.3
  },
  "luminance": 0.10803
}

Semantic roles & 50–950 ramp

primary

#694AAA

secondary

#B0C090

accent

#CF59A9

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0E0A13

muted

#7E7C82

Preview Lab

Preview with #694AAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →