#694A99#694A99

#694A99 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.0% C 0.125 H 299.8°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#694A99
RGB	rgb(105, 74, 153)
HSL	hsl(264, 35%, 45%)
HSV	hsv(264, 52%, 60%)
CMYK	cmyk(31.4%, 51.6%, 0%, 40%)
CIE-LAB	lab(38.20, 30.58, -38.63)
CIE-LCH	lch(38.20, 49.27, 308.36°)
OKLab	oklab(47.99% 0.0623 -0.1088)
OKLCH	oklch(47.99% 0.125 299.8)
XYZ	xyz(14.0229, 10.2006, 31.3610)
Luminance	0.1020 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694A99 #7A994A

analogous

#4A5399 #694A99 #914A99

triadic

#694A99 #99694A #4A9969

tetradic

#694A99 #994A53 #7A994A #4A9991

square

#694A99 #994A53 #7A994A #4A9991

split-complementary

#694A99 #99914A #53994A

monochromatic

#302247 #4D3670 #694A99 #886AB7 #A993CB

Accessibility & contrast

On white

6.91

#694A99 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#694A99 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694A99

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694A99	#FFFFFF	#000000	##FFFFFF
##694A99	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5A9C

Deuteranopia (green-blind)

#375997

Tritanopia (blue-blind)

#5F596A

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #694a99;
/* rgb */ color: rgb(105, 74, 153);
/* oklch */ color: oklch(48.0% 0.125 299.8);

Tailwind

colors: {
  custom: {
    50: '#967db7',
    500: '#694a99',
    950: '#000000',
  },
}

SCSS

$custom: #694a99;
$custom-light: #967db7;
$custom-dark: #000000;

JSON

{
  "hex": "#694a99",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 153
  },
  "hsl": {
    "h": 263.544,
    "s": 34.802,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47987,
    "c": 0.12543,
    "h": 299.8
  },
  "luminance": 0.10201
}

Semantic roles & 50–950 ramp

primary

#694A99

secondary

#A4B788

accent

#CB5DA0

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0E0A11

muted

#7E7C80

Preview Lab

Preview with #694A99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →