#694A7D#694A7D

#694A7D is a mid, moderate violet. Relative luminance 0.094; OKLCH L 46.4% C 0.088 H 311.2°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#694A7D
RGB	rgb(105, 74, 125)
HSL	hsl(276, 26%, 39%)
HSV	hsv(276, 41%, 49%)
CMYK	cmyk(16%, 40.8%, 0%, 51%)
CIE-LAB	lab(36.71, 23.47, -23.90)
CIE-LCH	lch(36.71, 33.49, 314.48°)
OKLab	oklab(46.38% 0.0579 -0.0661)
OKLCH	oklch(46.38% 0.088 311.2)
XYZ	xyz(11.9755, 9.3817, 20.5780)
Luminance	0.0938 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694A7D #5E7D4A

analogous

#504A7D #694A7D #7D4A78

triadic

#694A7D #7D694A #4A7D69

tetradic

#694A7D #7D504A #5E7D4A #4A787D

square

#694A7D #7D504A #5E7D4A #4A787D

split-complementary

#694A7D #787D4A #4A7D50

monochromatic

#281C30 #493357 #694A7D #8962A2 #A689B9

Accessibility & contrast

On white

7.30

#694A7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#694A7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #694A7D

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694A7D	#FFFFFF	#000000	##FFFFFF
##694A7D	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40557F

Deuteranopia (green-blind)

#48577C

Tritanopia (blue-blind)

#67515D

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #694a7d;
/* rgb */ color: rgb(105, 74, 125);
/* oklch */ color: oklch(46.4% 0.088 311.2);

Tailwind

colors: {
  custom: {
    50: '#957da3',
    500: '#694a7d',
    950: '#000000',
  },
}

SCSS

$custom: #694a7d;
$custom-light: #957da3;
$custom-dark: #000000;

JSON

{
  "hex": "#694a7d",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 125
  },
  "hsl": {
    "h": 276.471,
    "s": 25.628,
    "l": 39.02
  },
  "oklch": {
    "l": 0.46383,
    "c": 0.08785,
    "h": 311.2
  },
  "luminance": 0.09381
}

Semantic roles & 50–950 ramp

primary

#694A7D

secondary

#8DA57E

accent

#C2668A

background

#F9F7FA

surface

#F2EEF3

border

#CCC9CD

text

#0D090F

muted

#7E7B7F

Preview Lab

Preview with #694A7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →