#694973#694973

#694973 is a mid, moderate purple. Relative luminance 0.090; OKLCH L 45.7% C 0.077 H 317.9°. Best body text is #FFFFFF at 7.50:1 contrast (WCAG AA passes).

Color values

HEX	#694973
RGB	rgb(105, 73, 115)
HSL	hsl(286, 22%, 37%)
HSV	hsv(286, 37%, 45%)
CMYK	cmyk(8.7%, 36.5%, 0%, 54.9%)
CIE-LAB	lab(36.00, 21.75, -18.80)
CIE-LCH	lch(36.00, 28.75, 319.16°)
OKLab	oklab(45.69% 0.057 -0.0515)
OKLCH	oklch(45.69% 0.077 317.9)
XYZ	xyz(11.3023, 9.0064, 17.3594)
Luminance	0.0901 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694973 #537349

analogous

#544973 #694973 #734968

triadic

#694973 #736949 #497369

tetradic

#694973 #735449 #537349 #496873

square

#694973 #735449 #537349 #496873

split-complementary

#694973 #687349 #497354

monochromatic

#251928 #47314E #694973 #8B6198 #A785B1

Accessibility & contrast

On white

7.50

#694973 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#694973 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #694973

7.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694973	#FFFFFF	#000000	##FFFFFF
##694973	1.00	7.50	2.80	7.50
#FFFFFF	7.50	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435375

Deuteranopia (green-blind)

#4B5672

Tritanopia (blue-blind)

#694E59

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #694973;
/* rgb */ color: rgb(105, 73, 115);
/* oklch */ color: oklch(45.7% 0.077 317.9);

Tailwind

colors: {
  custom: {
    50: '#947c9b',
    500: '#694973',
    950: '#000000',
  },
}

SCSS

$custom: #694973;
$custom-light: #947c9b;
$custom-dark: #000000;

JSON

{
  "hex": "#694973",
  "rgb": {
    "r": 105,
    "g": 73,
    "b": 115
  },
  "hsl": {
    "h": 285.714,
    "s": 22.34,
    "l": 36.863
  },
  "oklch": {
    "l": 0.45693,
    "c": 0.07684,
    "h": 317.9
  },
  "luminance": 0.09006
}

Semantic roles & 50–950 ramp

primary

#694973

secondary

#829E7A

accent

#BF697D

background

#F9F7F9

surface

#F1EEF2

border

#CBC9CC

text

#0D090E

muted

#7E7B7E

Preview Lab

Preview with #694973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →