#694964#694964

#694964 is a mid, muted purple. Relative luminance 0.087; OKLCH L 45.0% C 0.059 H 332.1°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#694964
RGB	rgb(105, 73, 100)
HSL	hsl(309, 18%, 35%)
HSV	hsv(309, 30%, 41%)
CMYK	cmyk(0%, 30.5%, 4.8%, 58.8%)
CIE-LAB	lab(35.38, 18.52, -10.35)
CIE-LCH	lch(35.38, 21.21, 330.81°)
OKLab	oklab(45.02% 0.0524 -0.0278)
OKLCH	oklch(45.02% 0.059 332.1)
XYZ	xyz(10.5083, 8.6888, 13.1777)
Luminance	0.0869 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694964 #49694E

analogous

#5E4969 #694964 #694954

triadic

#694964 #646949 #496469

tetradic

#694964 #695E49 #49694E #495469

square

#694964 #695E49 #49694E #495469

split-complementary

#694964 #546949 #49695E

monochromatic

#21171F #453042 #694964 #8D6286 #A983A3

Accessibility & contrast

On white

7.67

#694964 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#694964 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #694964

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694964	#FFFFFF	#000000	##FFFFFF
##694964	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485065

Deuteranopia (green-blind)

#505563

Tritanopia (blue-blind)

#6C4B53

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #694964;
/* rgb */ color: rgb(105, 73, 100);
/* oklch */ color: oklch(45.0% 0.059 332.1);

Tailwind

colors: {
  custom: {
    50: '#947c90',
    500: '#694964',
    950: '#000000',
  },
}

SCSS

$custom: #694964;
$custom-light: #947c90;
$custom-dark: #000000;

JSON

{
  "hex": "#694964",
  "rgb": {
    "r": 105,
    "g": 73,
    "b": 100
  },
  "hsl": {
    "h": 309.375,
    "s": 17.978,
    "l": 34.902
  },
  "oklch": {
    "l": 0.45019,
    "c": 0.0593,
    "h": 332.1
  },
  "luminance": 0.08688
}

Semantic roles & 50–950 ramp

primary

#694964

secondary

#78967D

accent

#BB796D

background

#F9F7F8

surface

#F1EEF0

border

#CBC9CB

text

#0D090C

muted

#7E7B7D

Preview Lab

Preview with #694964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →