#694040#694040

#694040 is a dark, muted red. Relative luminance 0.070; OKLCH L 42.0% C 0.058 H 19.8°. Best body text is #FFFFFF at 8.72:1 contrast (WCAG AA passes).

Color values

HEX	#694040
RGB	rgb(105, 64, 64)
HSL	hsl(0, 24%, 33%)
HSV	hsv(0, 39%, 41%)
CMYK	cmyk(0%, 39%, 39%, 58.8%)
CIE-LAB	lab(31.90, 17.87, 7.52)
CIE-LCH	lch(31.90, 19.39, 22.83°)
OKLab	oklab(41.98% 0.0542 0.0195)
OKLCH	oklch(41.98% 0.058 19.8)
XYZ	xyz(8.5849, 7.0409, 5.7564)
Luminance	0.0704 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694040 #406969

analogous

#694054 #694040 #695440

triadic

#694040 #406940 #404069

tetradic

#694040 #546940 #406969 #544069

square

#694040 #546940 #406969 #544069

split-complementary

#694040 #406954 #405469

monochromatic

#1D1212 #432929 #694040 #8F5757 #AC7777

Accessibility & contrast

On white

8.72

#694040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#694040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #694040

8.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694040	#FFFFFF	#000000	##FFFFFF
##694040	1.00	8.72	2.41	8.72
#FFFFFF	8.72	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484640

Deuteranopia (green-blind)

#524E3F

Tritanopia (blue-blind)

#713B40

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #694040;
/* rgb */ color: rgb(105, 64, 64);
/* oklch */ color: oklch(42.0% 0.058 19.8);

Tailwind

colors: {
  custom: {
    50: '#957574',
    500: '#694040',
    950: '#000000',
  },
}

SCSS

$custom: #694040;
$custom-light: #957574;
$custom-dark: #000000;

JSON

{
  "hex": "#694040",
  "rgb": {
    "r": 105,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 24.26,
    "l": 33.137
  },
  "oklch": {
    "l": 0.41975,
    "c": 0.05754,
    "h": 19.8
  },
  "luminance": 0.0704
}

Semantic roles & 50–950 ramp

primary

#694040

secondary

#6D9898

accent

#C1C167

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0D0808

muted

#7E7B7B

Preview Lab

Preview with #694040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →