#693D40#693D40

#693D40 is a dark, moderate red. Relative luminance 0.067; OKLCH L 41.4% C 0.062 H 15.7°. Best body text is #FFFFFF at 8.97:1 contrast (WCAG AA passes).

Color values

HEX#693D40
RGBrgb(105, 61, 64)
HSLhsl(356, 27%, 33%)
HSVhsv(356, 42%, 41%)
CMYKcmyk(0%, 41.9%, 39%, 58.8%)
CIE-LABlab(31.14, 19.70, 6.45)
CIE-LCHlch(31.14, 20.73, 18.14°)
OKLaboklab(41.39% 0.0597 0.0168)
OKLCHoklch(41.39% 0.062 15.7)
XYZxyz(8.4202, 6.7116, 5.7015)
Luminance0.0671 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#693D40 #3D6966
analogous
#693D56 #693D40 #69503D
triadic
#693D40 #40693D #3D4069
tetradic
#693D40 #56693D #3D6966 #503D69
square
#693D40 #56693D #3D6966 #503D69
split-complementary
#693D40 #3D6950 #3D5669
monochromatic
#1C1011 #422728 #693D40 #905358 #AE7377

Accessibility & contrast

On white

8.97
#693D40 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.34
#693D40 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #693D40
8.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##693D40#FFFFFF#000000##FFFFFF
##693D401.008.972.348.97
#FFFFFF8.971.0021.001.00
#0000002.3421.001.0021.00
##FFFFFF8.971.0021.001.00

Color blindness preview

Protanopia (red-blind)
#454440
Deuteranopia (green-blind)
#504D3F
Tritanopia (blue-blind)
#71383E
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #693d40;
/* rgb */ color: rgb(105, 61, 64);
/* oklch */ color: oklch(41.4% 0.062 15.7);
Tailwind
colors: {
  custom: {
    50: '#967374',
    500: '#693d40',
    950: '#000000',
  },
}
SCSS
$custom: #693d40;
$custom-light: #967374;
$custom-dark: #000000;
JSON
{
  "hex": "#693d40",
  "rgb": {
    "r": 105,
    "g": 61,
    "b": 64
  },
  "hsl": {
    "h": 355.909,
    "s": 26.506,
    "l": 32.549
  },
  "oklch": {
    "l": 0.41394,
    "c": 0.06201,
    "h": 15.7
  },
  "luminance": 0.06711
}

Semantic roles & 50–950 ramp

primary
#693D40
secondary
#6A9895
accent
#C3BC65
background
#F9F7F7
surface
#F2EDED
border
#CCC8C8
text
#0D0808
muted
#7E7B7B

Preview Lab

Preview with #693D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#693D40 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva