#4D181B#4D181B
#4D181B is a dark, moderate red. Relative luminance 0.023; OKLCH L 29.5% C 0.080 H 20.2°. Best body text is #FFFFFF at 14.36:1 contrast (WCAG AA passes).
Color values
| HEX | #4D181B |
|---|---|
| RGB | rgb(77, 24, 27) |
| HSL | hsl(357, 52%, 20%) |
| HSV | hsv(357, 69%, 30%) |
| CMYK | cmyk(0%, 68.8%, 64.9%, 69.8%) |
| CIE-LAB | lab(17.04, 25.27, 11.33) |
| CIE-LCH | lch(17.04, 27.70, 24.14°) |
| OKLab | oklab(29.46% 0.0752 0.0277) |
| OKLCH | oklch(29.46% 0.08 20.2) |
| XYZ | xyz(3.5854, 2.3107, 1.2939) |
| Luminance | 0.0231 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Deep Brown
#410200
ΔE00 5.31
Dark Maroon
#3C0008
ΔE00 5.67
Dried Blood
#4B0101
ΔE00 5.73
Mahogany
#4A0100
ΔE00 5.79
Claret
#680018
ΔE00 7.24
Maroon (survey)
#650021
ΔE00 7.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#4D181B #184D4A
analogous
#4D1835 #4D181B #4D3018
triadic
#4D181B #1B4D18 #181B4D
tetradic
#4D181B #354D18 #184D4A #30184D
square
#4D181B #354D18 #184D4A #30184D
split-complementary
#4D181B #184D30 #18354D
monochromatic
#170708 #1E090B #4D181B #7C272B #AA353C
Accessibility & contrast
On white
14.36
#4D181B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.46
#4D181B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #4D181B
14.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##4D181B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##4D181B | 1.00 | 14.36 | 1.46 | 14.36 |
| #FFFFFF | 14.36 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 14.36 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#25231B
Deuteranopia (green-blind)
#332E1A
Tritanopia (blue-blind)
#550E19
Achromatopsia (no color)
#2A2A2A
Design tokens & code
CSS
--color: #4d181b; /* rgb */ color: rgb(77, 24, 27); /* oklch */ color: oklch(29.5% 0.080 20.2);
Tailwind
colors: {
custom: {
50: '#835857',
500: '#4d181b',
950: '#000000',
},
}SCSS
$custom: #4d181b; $custom-light: #835857; $custom-dark: #000000;
JSON
{
"hex": "#4d181b",
"rgb": {
"r": 77,
"g": 24,
"b": 27
},
"hsl": {
"h": 356.604,
"s": 52.475,
"l": 19.804
},
"oklch": {
"l": 0.29459,
"c": 0.08012,
"h": 20.2
},
"luminance": 0.0231
}Semantic roles & 50–950 ramp
primary
#4D181B
secondary
#3D8480
accent
#DCD44C
background
#F8F5F5
surface
#EFE9E9
border
#CAC5C5
text
#0B0303
muted
#7C7878