#4D101F#4D101F
#4D101F is a dark, moderate red. Relative luminance 0.020; OKLCH L 28.5% C 0.091 H 10.7°. Best body text is #FFFFFF at 14.90:1 contrast (WCAG AA passes).
Color values
| HEX | #4D101F |
|---|---|
| RGB | rgb(77, 16, 31) |
| HSL | hsl(345, 66%, 18%) |
| HSV | hsv(345, 79%, 30%) |
| CMYK | cmyk(0%, 79.2%, 59.7%, 69.8%) |
| CIE-LAB | lab(15.74, 29.45, 6.69) |
| CIE-LCH | lch(15.74, 30.20, 12.81°) |
| OKLab | oklab(28.52% 0.0892 0.0169) |
| OKLCH | oklch(28.52% 0.091 10.7) |
| XYZ | xyz(3.4935, 2.0478, 1.5074) |
| Luminance | 0.0205 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy (survey)
#610023
ΔE00 4.88
Dark Maroon
#3C0008
ΔE00 5.17
Maroon (survey)
#650021
ΔE00 5.67
Deep Brown
#410200
ΔE00 7.19
Claret
#680018
ΔE00 7.95
Dried Blood
#4B0101
ΔE00 8.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#4D101F #104D3E
analogous
#4D103D #4D101F #4D1F10
triadic
#4D101F #1F4D10 #101F4D
tetradic
#4D101F #3D4D10 #104D3E #1F104D
square
#4D101F #3D4D10 #104D3E #1F104D
split-complementary
#4D101F #104D1F #103D4D
monochromatic
#19050A #1A050B #4D101F #801B33 #B22548
Accessibility & contrast
On white
14.90
#4D101F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.41
#4D101F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #4D101F
14.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##4D101F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##4D101F | 1.00 | 14.90 | 1.41 | 14.90 |
| #FFFFFF | 14.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 14.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1F1F1F
Deuteranopia (green-blind)
#2F2C1D
Tritanopia (blue-blind)
#550316
Achromatopsia (no color)
#272727
Design tokens & code
CSS
--color: #4d101f; /* rgb */ color: rgb(77, 16, 31); /* oklch */ color: oklch(28.5% 0.091 10.7);
Tailwind
colors: {
custom: {
50: '#83545a',
500: '#4d101f',
950: '#000000',
},
}SCSS
$custom: #4d101f; $custom-light: #83545a; $custom-dark: #000000;
JSON
{
"hex": "#4d101f",
"rgb": {
"r": 77,
"g": 16,
"b": 31
},
"hsl": {
"h": 345.246,
"s": 65.591,
"l": 18.235
},
"oklch": {
"l": 0.28518,
"c": 0.09082,
"h": 10.7
},
"luminance": 0.02047
}Semantic roles & 50–950 ramp
primary
#4D101F
secondary
#328772
accent
#E9BF3F
background
#F8F5F5
surface
#F0E8E9
border
#CBC4C5
text
#0B0303
muted
#7C7878