#4D101C#4D101C

#4D101C is a dark, moderate red. Relative luminance 0.020; OKLCH L 28.4% C 0.091 H 13.9°. Best body text is #FFFFFF at 14.93:1 contrast (WCAG AA passes).

Color values

HEX#4D101C
RGBrgb(77, 16, 28)
HSLhsl(348, 66%, 18%)
HSVhsv(348, 79%, 30%)
CMYKcmyk(0%, 79.2%, 63.6%, 69.8%)
CIE-LABlab(15.66, 29.19, 8.77)
CIE-LCHlch(15.66, 30.48, 16.72°)
OKLaboklab(28.44% 0.0879 0.0217)
OKLCHoklch(28.44% 0.091 13.9)
XYZxyz(3.4558, 2.0327, 1.3088)
Luminance0.0203 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#4D101C #104D41
analogous
#4D103A #4D101C #4D2210
triadic
#4D101C #1C4D10 #101C4D
tetradic
#4D101C #3A4D10 #104D41 #22104D
square
#4D101C #3A4D10 #104D41 #22104D
split-complementary
#4D101C #104D22 #103A4D
monochromatic
#190509 #1A050A #4D101C #801B2E #B22541

Accessibility & contrast

On white

14.93
#4D101C on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.41
#4D101C on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #4D101C
14.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##4D101C#FFFFFF#000000##FFFFFF
##4D101C1.0014.931.4114.93
#FFFFFF14.931.0021.001.00
#0000001.4121.001.0021.00
##FFFFFF14.931.0021.001.00

Color blindness preview

Protanopia (red-blind)
#201F1C
Deuteranopia (green-blind)
#302C1A
Tritanopia (blue-blind)
#550215
Achromatopsia (no color)
#272727

Design tokens & code

CSS
--color: #4d101c;
/* rgb */ color: rgb(77, 16, 28);
/* oklch */ color: oklch(28.4% 0.091 13.9);
Tailwind
colors: {
  custom: {
    50: '#835457',
    500: '#4d101c',
    950: '#000000',
  },
}
SCSS
$custom: #4d101c;
$custom-light: #835457;
$custom-dark: #000000;
JSON
{
  "hex": "#4d101c",
  "rgb": {
    "r": 77,
    "g": 16,
    "b": 28
  },
  "hsl": {
    "h": 348.197,
    "s": 65.591,
    "l": 18.235
  },
  "oklch": {
    "l": 0.28435,
    "c": 0.09051,
    "h": 13.9
  },
  "luminance": 0.02032
}

Semantic roles & 50–950 ramp

primary
#4D101C
secondary
#328776
accent
#E9C73F
background
#F8F5F5
surface
#F0E8E9
border
#CBC4C5
text
#0B0303
muted
#7C7878

Preview Lab

Preview with #4D101C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#4D101C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva