#4940BF#4940BF

#4940BF is a mid, vivid blue. Relative luminance 0.088; OKLCH L 46.3% C 0.191 H 279.0°. Best body text is #FFFFFF at 7.58:1 contrast (WCAG AA passes).

Color values

HEX	#4940BF
RGB	rgb(73, 64, 191)
HSL	hsl(244, 50%, 50%)
HSV	hsv(244, 66%, 75%)
CMYK	cmyk(61.8%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(35.68, 41.18, -65.45)
CIE-LCH	lch(35.68, 77.33, 302.18°)
OKLab	oklab(46.29% 0.03 -0.1886)
OKLCH	oklch(46.29% 0.191 279)
XYZ	xyz(13.9820, 8.8438, 50.2503)
Luminance	0.0885 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Ocean Blue

#4F42B5

ΔE00 1.70

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#4940BF #B6BF40

analogous

#4076BF #4940BF #8940BF

triadic

#4940BF #BF4940 #40BF49

tetradic

#4940BF #BF4076 #B6BF40 #40BF89

square

#4940BF #BF4076 #B6BF40 #40BF89

split-complementary

#4940BF #BF8940 #76BF40

monochromatic

#262163 #373191 #4940BF #756ECE #A09CDE

Accessibility & contrast

On white

7.58

#4940BF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#4940BF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #4940BF

7.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##4940BF	#FFFFFF	#000000	##FFFFFF
##4940BF	1.00	7.58	2.77	7.58
#FFFFFF	7.58	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059C3

Deuteranopia (green-blind)

#004FBD

Tritanopia (blue-blind)

#00617A

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #4940bf;
/* rgb */ color: rgb(73, 64, 191);
/* oklch */ color: oklch(46.3% 0.191 279.0);

Tailwind

colors: {
  custom: {
    50: '#8976d3',
    500: '#4940bf',
    950: '#000000',
  },
}

SCSS

$custom: #4940bf;
$custom-light: #8976d3;
$custom-dark: #000000;

JSON

{
  "hex": "#4940bf",
  "rgb": {
    "r": 73,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 244.252,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.46285,
    "c": 0.19098,
    "h": 279
  },
  "luminance": 0.08845
}

Semantic roles & 50–950 ramp

primary

#4940BF

secondary

#C6CA91

accent

#D94ECF

background

#F9F7FD

surface

#F1EDFA

border

#CBC8D3

text

#0D0814

muted

#7E7B83

Preview Lab

Preview with #4940BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →