#4940BC#4940BC

#4940BC is a mid, vivid blue. Relative luminance 0.087; OKLCH L 46.0% C 0.187 H 279.3°. Best body text is #FFFFFF at 7.66:1 contrast (WCAG AA passes).

Color values

HEX	#4940BC
RGB	rgb(73, 64, 188)
HSL	hsl(244, 49%, 49%)
HSV	hsv(244, 66%, 74%)
CMYK	cmyk(61.2%, 66%, 0%, 26.3%)
CIE-LAB	lab(35.43, 40.21, -64.11)
CIE-LCH	lch(35.43, 75.67, 302.10°)
OKLab	oklab(46.02% 0.0303 -0.1847)
OKLCH	oklch(46.02% 0.187 279.3)
XYZ	xyz(13.6553, 8.7131, 48.5294)
Luminance	0.0871 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Ocean Blue

#4F42B5

ΔE00 1.39

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#4940BC #B3BC40

analogous

#4075BC #4940BC #8740BC

triadic

#4940BC #BC4940 #40BC49

tetradic

#4940BC #BC4075 #B3BC40 #40BC87

square

#4940BC #BC4075 #B3BC40 #40BC87

split-complementary

#4940BC #BC8740 #75BC40

monochromatic

#262161 #37308E #4940BC #736CCD #9F9ADD

Accessibility & contrast

On white

7.66

#4940BC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#4940BC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #4940BC

7.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##4940BC	#FFFFFF	#000000	##FFFFFF
##4940BC	1.00	7.66	2.74	7.66
#FFFFFF	7.66	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058C0

Deuteranopia (green-blind)

#004EBA

Tritanopia (blue-blind)

#006078

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #4940bc;
/* rgb */ color: rgb(73, 64, 188);
/* oklch */ color: oklch(46.0% 0.187 279.3);

Tailwind

colors: {
  custom: {
    50: '#8876d1',
    500: '#4940bc',
    950: '#000000',
  },
}

SCSS

$custom: #4940bc;
$custom-light: #8876d1;
$custom-dark: #000000;

JSON

{
  "hex": "#4940bc",
  "rgb": {
    "r": 73,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 244.355,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.46021,
    "c": 0.18715,
    "h": 279.3
  },
  "luminance": 0.08714
}

Semantic roles & 50–950 ramp

primary

#4940BC

secondary

#C4C98F

accent

#D94FCF

background

#F8F7FD

surface

#F0EDFA

border

#CBC8D3

text

#0D0814

muted

#7D7B83

Preview Lab

Preview with #4940BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →