#4940BB#4940BB

#4940BB is a mid, vivid blue. Relative luminance 0.087; OKLCH L 45.9% C 0.186 H 279.4°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#4940BB
RGB	rgb(73, 64, 187)
HSL	hsl(244, 49%, 49%)
HSV	hsv(244, 66%, 73%)
CMYK	cmyk(61%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(35.34, 39.89, -63.66)
CIE-LCH	lch(35.34, 75.12, 302.07°)
OKLab	oklab(45.93% 0.0305 -0.1834)
OKLCH	oklch(45.93% 0.186 279.4)
XYZ	xyz(13.5478, 8.6701, 47.9637)
Luminance	0.0867 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Ocean Blue

#4F42B5

ΔE00 1.30

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#4940BB #B2BB40

analogous

#4075BB #4940BB #8740BB

triadic

#4940BB #BB4940 #40BB49

tetradic

#4940BB #BB4075 #B2BB40 #40BB87

square

#4940BB #BB4075 #B2BB40 #40BB87

split-complementary

#4940BB #BB8740 #75BB40

monochromatic

#252160 #37308D #4940BB #736CCD #9E99DC

Accessibility & contrast

On white

7.68

#4940BB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#4940BB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #4940BB

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##4940BB	#FFFFFF	#000000	##FFFFFF
##4940BB	1.00	7.68	2.73	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058BF

Deuteranopia (green-blind)

#004EB9

Tritanopia (blue-blind)

#006078

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #4940bb;
/* rgb */ color: rgb(73, 64, 187);
/* oklch */ color: oklch(45.9% 0.186 279.4);

Tailwind

colors: {
  custom: {
    50: '#8876d0',
    500: '#4940bb',
    950: '#000000',
  },
}

SCSS

$custom: #4940bb;
$custom-light: #8876d0;
$custom-dark: #000000;

JSON

{
  "hex": "#4940bb",
  "rgb": {
    "r": 73,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 244.39,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.45933,
    "c": 0.18586,
    "h": 279.4
  },
  "luminance": 0.08671
}

Semantic roles & 50–950 ramp

primary

#4940BB

secondary

#C4C88F

accent

#D94FCF

background

#F8F7FC

surface

#F0EDF9

border

#CBC8D2

text

#0D0814

muted

#7D7B82

Preview Lab

Preview with #4940BB

Body copy rendered with the generated semantic roles for this colour.

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