#49196D#49196D

#49196D is a dark, vivid violet. Relative luminance 0.032; OKLCH L 33.5% C 0.138 H 306.3°. Best body text is #FFFFFF at 12.78:1 contrast (WCAG AA passes).

Color values

HEX	#49196D
RGB	rgb(73, 25, 109)
HSL	hsl(274, 63%, 26%)
HSV	hsv(274, 77%, 43%)
CMYK	cmyk(33%, 77.1%, 0%, 57.3%)
CIE-LAB	lab(20.89, 38.47, -39.18)
CIE-LCH	lch(20.89, 54.91, 314.47°)
OKLab	oklab(33.52% 0.0817 -0.1113)
OKLCH	oklch(33.52% 0.138 306.3)
XYZ	xyz(5.8550, 3.2159, 14.7773)
Luminance	0.0322 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Royal Purple (survey)

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#49196D #3D6D19

analogous

#1F196D #49196D #6D1967

triadic

#49196D #6D4919 #196D49

tetradic

#49196D #6D1F19 #3D6D19 #19676D

square

#49196D #6D1F19 #3D6D19 #19676D

split-complementary

#49196D #676D19 #196D1F

monochromatic

#110619 #280E3B #49196D #6A249F #8C31D0

Accessibility & contrast

On white

12.78

#49196D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.64

#49196D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #49196D

12.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##49196D	#FFFFFF	#000000	##FFFFFF
##49196D	1.00	12.78	1.64	12.78
#FFFFFF	12.78	1.00	21.00	1.00
#000000	1.64	21.00	1.00	21.00
##FFFFFF	12.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00316F

Deuteranopia (green-blind)

#00326B

Tritanopia (blue-blind)

#432D41

Achromatopsia (no color)

#323232

Design tokens & code

CSS

--color: #49196d;
/* rgb */ color: rgb(73, 25, 109);
/* oklch */ color: oklch(33.5% 0.138 306.3);

Tailwind

colors: {
  custom: {
    50: '#805b97',
    500: '#49196d',
    950: '#000000',
  },
}

SCSS

$custom: #49196d;
$custom-light: #805b97;
$custom-dark: #000000;

JSON

{
  "hex": "#49196d",
  "rgb": {
    "r": 73,
    "g": 25,
    "b": 109
  },
  "hsl": {
    "h": 274.286,
    "s": 62.687,
    "l": 26.275
  },
  "oklch": {
    "l": 0.33521,
    "c": 0.13808,
    "h": 306.3
  },
  "luminance": 0.03216
}

Semantic roles & 50–950 ramp

primary

#49196D

secondary

#6AA23F

accent

#E64288

background

#F8F5F9

surface

#EFE9F2

border

#CAC5CC

text

#0B040E

muted

#7C797E

Preview Lab

Preview with #49196D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →