#49181F#49181F
#49181F is a dark, moderate red. Relative luminance 0.022; OKLCH L 28.8% C 0.075 H 14.5°. Best body text is #FFFFFF at 14.65:1 contrast (WCAG AA passes).
Color values
| HEX | #49181F |
|---|---|
| RGB | rgb(73, 24, 31) |
| HSL | hsl(351, 51%, 19%) |
| HSV | hsv(351, 67%, 29%) |
| CMYK | cmyk(0%, 67.1%, 57.5%, 71.4%) |
| CIE-LAB | lab(16.35, 24.03, 7.41) |
| CIE-LCH | lch(16.35, 25.15, 17.14°) |
| OKLab | oklab(28.82% 0.0724 0.0187) |
| OKLCH | oklch(28.82% 0.075 14.5) |
| XYZ | xyz(3.3219, 2.1691, 1.5398) |
| Luminance | 0.0217 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dark Maroon
#3C0008
ΔE00 5.57
Deep Brown
#410200
ΔE00 6.76
Burgundy (survey)
#610023
ΔE00 7.17
Maroon (survey)
#650021
ΔE00 7.58
Dried Blood
#4B0101
ΔE00 7.79
Mahogany
#4A0100
ΔE00 7.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#49181F #184942
analogous
#491838 #49181F #492A18
triadic
#49181F #1F4918 #181F49
tetradic
#49181F #384918 #184942 #2A1849
square
#49181F #384918 #184942 #2A1849
split-complementary
#49181F #18492A #183849
monochromatic
#17080A #1B090B #49181F #772733 #A53646
Accessibility & contrast
On white
14.65
#49181F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.43
#49181F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #49181F
14.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##49181F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##49181F | 1.00 | 14.65 | 1.43 | 14.65 |
| #FFFFFF | 14.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 14.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#23221F
Deuteranopia (green-blind)
#302C1E
Tritanopia (blue-blind)
#50101B
Achromatopsia (no color)
#282828
Design tokens & code
CSS
--color: #49181f; /* rgb */ color: rgb(73, 24, 31); /* oklch */ color: oklch(28.8% 0.075 14.5);
Tailwind
colors: {
custom: {
50: '#7f575a',
500: '#49181f',
950: '#000000',
},
}SCSS
$custom: #49181f; $custom-light: #7f575a; $custom-dark: #000000;
JSON
{
"hex": "#49181f",
"rgb": {
"r": 73,
"g": 24,
"b": 31
},
"hsl": {
"h": 351.429,
"s": 50.515,
"l": 19.02
},
"oklch": {
"l": 0.28823,
"c": 0.07482,
"h": 14.5
},
"luminance": 0.02169
}Semantic roles & 50–950 ramp
primary
#49181F
secondary
#3D8076
accent
#DAC64E
background
#F8F5F5
surface
#EFE9E9
border
#CAC5C5
text
#0A0303
muted
#7C7878