#49181D#49181D

#49181D is a dark, moderate red. Relative luminance 0.022; OKLCH L 28.8% C 0.075 H 17.0°. Best body text is #FFFFFF at 14.67:1 contrast (WCAG AA passes).

Color values

HEX	#49181D
RGB	rgb(73, 24, 29)
HSL	hsl(354, 51%, 19%)
HSV	hsv(354, 67%, 29%)
CMYK	cmyk(0%, 67.1%, 60.3%, 71.4%)
CIE-LAB	lab(16.30, 23.83, 8.78)
CIE-LCH	lch(16.30, 25.40, 20.22°)
OKLab	oklab(28.77% 0.0715 0.0219)
OKLCH	oklch(28.77% 0.075 17)
XYZ	xyz(3.2963, 2.1589, 1.4053)
Luminance	0.0216 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#49181D #184944

analogous

#491836 #49181D #492C18

triadic

#49181D #1D4918 #181D49

tetradic

#49181D #364918 #184944 #2C1849

square

#49181D #364918 #184944 #2C1849

split-complementary

#49181D #18492C #183649

monochromatic

#170809 #1B090B #49181D #77272F #A53642

Accessibility & contrast

On white

14.67

#49181D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.43

#49181D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #49181D

14.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##49181D	#FFFFFF	#000000	##FFFFFF
##49181D	1.00	14.67	1.43	14.67
#FFFFFF	14.67	1.00	21.00	1.00
#000000	1.43	21.00	1.00	21.00
##FFFFFF	14.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#24221D

Deuteranopia (green-blind)

#302C1C

Tritanopia (blue-blind)

#50101A

Achromatopsia (no color)

#282828

Design tokens & code

CSS

--color: #49181d;
/* rgb */ color: rgb(73, 24, 29);
/* oklch */ color: oklch(28.8% 0.075 17.0);

Tailwind

colors: {
  custom: {
    50: '#7f5758',
    500: '#49181d',
    950: '#000000',
  },
}

SCSS

$custom: #49181d;
$custom-light: #7f5758;
$custom-dark: #000000;

JSON

{
  "hex": "#49181d",
  "rgb": {
    "r": 73,
    "g": 24,
    "b": 29
  },
  "hsl": {
    "h": 353.878,
    "s": 50.515,
    "l": 19.02
  },
  "oklch": {
    "l": 0.28768,
    "c": 0.07478,
    "h": 17
  },
  "luminance": 0.02158
}

Semantic roles & 50–950 ramp

primary

#49181D

secondary

#3D8079

accent

#DACC4E

background

#F8F5F5

surface

#EFE9E9

border

#CAC5C5

text

#0B0303

muted

#7C7878

Preview Lab

Preview with #49181D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →