#49104D#49104D

#49104D is a dark, moderate purple. Relative luminance 0.023; OKLCH L 30.1% C 0.117 H 325.1°. Best body text is #FFFFFF at 14.34:1 contrast (WCAG AA passes).

Color values

HEX#49104D
RGBrgb(73, 16, 77)
HSLhsl(296, 66%, 18%)
HSVhsv(296, 79%, 30%)
CMYKcmyk(5.2%, 79.2%, 0%, 69.8%)
CIE-LABlab(17.10, 35.11, -23.97)
CIE-LCHlch(17.10, 42.51, 325.68°)
OKLaboklab(30.06% 0.0957 -0.0667)
OKLCHoklch(30.06% 0.117 325.1)
XYZxyz(4.2724, 2.3231, 7.2431)
Luminance0.0232 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#49104D #144D10
analogous
#2A104D #49104D #4D1032
triadic
#49104D #4D4910 #104D49
tetradic
#49104D #4D2A10 #144D10 #10324D
square
#49104D #4D2A10 #144D10 #10324D
split-complementary
#49104D #324D10 #104D2A
monochromatic
#180519 #19051A #49104D #791B80 #A925B2

Accessibility & contrast

On white

14.34
#49104D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.46
#49104D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #49104D
14.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##49104D#FFFFFF#000000##FFFFFF
##49104D1.0014.341.4614.34
#FFFFFF14.341.0021.001.00
#0000001.4621.001.0021.00
##FFFFFF14.341.0021.001.00

Color blindness preview

Protanopia (red-blind)
#01264F
Deuteranopia (green-blind)
#1D2C4C
Tritanopia (blue-blind)
#4B1A2D
Achromatopsia (no color)
#2A2A2A

Design tokens & code

CSS
--color: #49104d;
/* rgb */ color: rgb(73, 16, 77);
/* oklch */ color: oklch(30.1% 0.117 325.1);
Tailwind
colors: {
  custom: {
    50: '#7e557f',
    500: '#49104d',
    950: '#000000',
  },
}
SCSS
$custom: #49104d;
$custom-light: #7e557f;
$custom-dark: #000000;
JSON
{
  "hex": "#49104d",
  "rgb": {
    "r": 73,
    "g": 16,
    "b": 77
  },
  "hsl": {
    "h": 296.066,
    "s": 65.591,
    "l": 18.235
  },
  "oklch": {
    "l": 0.30062,
    "c": 0.11664,
    "h": 325.1
  },
  "luminance": 0.02323
}

Semantic roles & 50–950 ramp

primary
#49104D
secondary
#388732
accent
#E93F4A
background
#F7F5F7
surface
#EEE9EE
border
#C9C5C9
text
#0A030A
muted
#7C787C

Preview Lab

Preview with #49104D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#49104D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva