#491040#491040

#491040 is a dark, moderate purple. Relative luminance 0.022; OKLCH L 29.2% C 0.105 H 335.0°. Best body text is #FFFFFF at 14.67:1 contrast (WCAG AA passes).

Color values

HEX	#491040
RGB	rgb(73, 16, 64)
HSL	hsl(309, 64%, 17%)
HSV	hsv(309, 78%, 29%)
CMYK	cmyk(0%, 78.1%, 12.3%, 71.4%)
CIE-LAB	lab(16.29, 32.65, -16.24)
CIE-LCH	lch(16.29, 36.46, 333.55°)
OKLab	oklab(29.22% 0.0952 -0.0443)
OKLCH	oklch(29.22% 0.105 335)
XYZ	xyz(3.8584, 2.1575, 5.0627)
Luminance	0.0216 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#491040 #104919

analogous

#361049 #491040 #491023

triadic

#491040 #404910 #104049

tetradic

#491040 #493610 #104919 #102349

square

#491040 #493610 #104919 #102349

split-complementary

#491040 #234910 #104936

monochromatic

#190616 #190616 #491040 #7B1B6C #AD2698

Accessibility & contrast

On white

14.67

#491040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.43

#491040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #491040

14.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##491040	#FFFFFF	#000000	##FFFFFF
##491040	1.00	14.67	1.43	14.67
#FFFFFF	14.67	1.00	21.00	1.00
#000000	1.43	21.00	1.00	21.00
##FFFFFF	14.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#102341

Deuteranopia (green-blind)

#242B3F

Tritanopia (blue-blind)

#4D1426

Achromatopsia (no color)

#282828

Design tokens & code

CSS

--color: #491040;
/* rgb */ color: rgb(73, 16, 64);
/* oklch */ color: oklch(29.2% 0.105 335.0);

Tailwind

colors: {
  custom: {
    50: '#7e5475',
    500: '#491040',
    950: '#000000',
  },
}

SCSS

$custom: #491040;
$custom-light: #7e5475;
$custom-dark: #000000;

JSON

{
  "hex": "#491040",
  "rgb": {
    "r": 73,
    "g": 16,
    "b": 64
  },
  "hsl": {
    "h": 309.474,
    "s": 64.045,
    "l": 17.451
  },
  "oklch": {
    "l": 0.29222,
    "c": 0.10497,
    "h": 335
  },
  "luminance": 0.02157
}

Semantic roles & 50–950 ramp

primary

#491040

secondary

#32833F

accent

#E75B41

background

#F7F5F7

surface

#EEE9ED

border

#C9C5C8

text

#0A0308

muted

#7C787B

Preview Lab

Preview with #491040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →