#490F70#490F70

#490F70 is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.8% C 0.152 H 306.3°. Best body text is #FFFFFF at 13.24:1 contrast (WCAG AA passes).

Color values

HEX	#490F70
RGB	rgb(73, 15, 112)
HSL	hsl(276, 76%, 25%)
HSV	hsv(276, 87%, 44%)
CMYK	cmyk(34.8%, 86.6%, 0%, 56.1%)
CIE-LAB	lab(19.75, 43.22, -42.97)
CIE-LCH	lch(19.75, 60.95, 315.16°)
OKLab	oklab(32.81% 0.0899 -0.1224)
OKLCH	oklch(32.81% 0.152 306.3)
XYZ	xyz(5.8425, 2.9280, 15.5835)
Luminance	0.0293 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Royal Purple (survey)

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490F70 #36700F

analogous

#180F70 #490F70 #700F67

triadic

#490F70 #70490F #0F7049

tetradic

#490F70 #70180F #36700F #0F6770

square

#490F70 #70180F #36700F #0F6770

split-complementary

#490F70 #67700F #0F7018

monochromatic

#12041B #26083A #490F70 #6C16A6 #8F1DDC

Accessibility & contrast

On white

13.24

#490F70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.59

#490F70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490F70

13.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490F70	#FFFFFF	#000000	##FFFFFF
##490F70	1.00	13.24	1.59	13.24
#FFFFFF	13.24	1.00	21.00	1.00
#000000	1.59	21.00	1.00	21.00
##FFFFFF	13.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002E73

Deuteranopia (green-blind)

#00306E

Tritanopia (blue-blind)

#422A41

Achromatopsia (no color)

#303030

Design tokens & code

CSS

--color: #490f70;
/* rgb */ color: rgb(73, 15, 112);
/* oklch */ color: oklch(32.8% 0.152 306.3);

Tailwind

colors: {
  custom: {
    50: '#81579a',
    500: '#490f70',
    950: '#000000',
  },
}

SCSS

$custom: #490f70;
$custom-light: #81579a;
$custom-dark: #000000;

JSON

{
  "hex": "#490f70",
  "rgb": {
    "r": 73,
    "g": 15,
    "b": 112
  },
  "hsl": {
    "h": 275.876,
    "s": 76.378,
    "l": 24.902
  },
  "oklch": {
    "l": 0.32806,
    "c": 0.15187,
    "h": 306.3
  },
  "luminance": 0.02928
}

Semantic roles & 50–950 ramp

primary

#490F70

secondary

#62A833

accent

#F33581

background

#F8F5F9

surface

#EFE9F2

border

#CAC5CC

text

#0B030E

muted

#7C787E

Preview Lab

Preview with #490F70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →