#490F64#490F64

#490F64 is a dark, vivid purple. Relative luminance 0.027; OKLCH L 31.8% C 0.140 H 311.8°. Best body text is #FFFFFF at 13.68:1 contrast (WCAG AA passes).

Color values

HEX	#490F64
RGB	rgb(73, 15, 100)
HSL	hsl(281, 74%, 23%)
HSV	hsv(281, 85%, 39%)
CMYK	cmyk(27%, 85%, 0%, 60.8%)
CIE-LAB	lab(18.71, 40.44, -36.83)
CIE-LCH	lch(18.71, 54.70, 317.67°)
OKLab	oklab(31.75% 0.0933 -0.1044)
OKLCH	oklch(31.75% 0.14 311.8)
XYZ	xyz(5.2183, 2.6784, 12.2962)
Luminance	0.0268 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Royal Purple (survey)

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490F64 #2A640F

analogous

#1E0F64 #490F64 #640F55

triadic

#490F64 #64490F #0F6449

tetradic

#490F64 #641E0F #2A640F #0F5564

square

#490F64 #641E0F #2A640F #0F5564

split-complementary

#490F64 #55640F #0F641E

monochromatic

#13041B #22072F #490F64 #701799 #971FCE

Accessibility & contrast

On white

13.68

#490F64 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.54

#490F64 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490F64

13.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490F64	#FFFFFF	#000000	##FFFFFF
##490F64	1.00	13.68	1.54	13.68
#FFFFFF	13.68	1.00	21.00	1.00
#000000	1.54	21.00	1.00	21.00
##FFFFFF	13.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002B66

Deuteranopia (green-blind)

#002F62

Tritanopia (blue-blind)

#46243A

Achromatopsia (no color)

#2E2E2E

Design tokens & code

CSS

--color: #490f64;
/* rgb */ color: rgb(73, 15, 100);
/* oklch */ color: oklch(31.8% 0.140 311.8);

Tailwind

colors: {
  custom: {
    50: '#805691',
    500: '#490f64',
    950: '#000000',
  },
}

SCSS

$custom: #490f64;
$custom-light: #805691;
$custom-dark: #000000;

JSON

{
  "hex": "#490f64",
  "rgb": {
    "r": 73,
    "g": 15,
    "b": 100
  },
  "hsl": {
    "h": 280.941,
    "s": 73.913,
    "l": 22.549
  },
  "oklch": {
    "l": 0.31751,
    "c": 0.14,
    "h": 311.8
  },
  "luminance": 0.02678
}

Semantic roles & 50–950 ramp

primary

#490F64

secondary

#549D32

accent

#F13772

background

#F8F5F8

surface

#EFE9F0

border

#CAC5CB

text

#0A030D

muted

#7C787D

Preview Lab

Preview with #490F64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →