#490F43#490F43

#490F43 is a dark, moderate purple. Relative luminance 0.022; OKLCH L 29.3% C 0.109 H 332.5°. Best body text is #FFFFFF at 14.66:1 contrast (WCAG AA passes).

Color values

HEX#490F43
RGBrgb(73, 15, 67)
HSLhsl(306, 66%, 17%)
HSVhsv(306, 79%, 29%)
CMYKcmyk(0%, 79.5%, 8.2%, 71.4%)
CIE-LABlab(16.32, 33.59, -18.29)
CIE-LCHlch(16.32, 38.25, 331.44°)
OKLaboklab(29.3% 0.0966 -0.0502)
OKLCHoklch(29.3% 0.109 332.5)
XYZxyz(3.9316, 2.1637, 5.5197)
Luminance0.0216 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#490F43 #0F4915
analogous
#320F49 #490F43 #490F26
triadic
#490F43 #43490F #0F4349
tetradic
#490F43 #49320F #0F4915 #0F2649
square
#490F43 #49320F #0F4915 #0F2649
split-complementary
#490F43 #26490F #0F4932
monochromatic
#190517 #190517 #490F43 #7C1972 #AF24A0

Accessibility & contrast

On white

14.66
#490F43 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.43
#490F43 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490F43
14.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##490F43#FFFFFF#000000##FFFFFF
##490F431.0014.661.4314.66
#FFFFFF14.661.0021.001.00
#0000001.4321.001.0021.00
##FFFFFF14.661.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0C2344
Deuteranopia (green-blind)
#222B42
Tritanopia (blue-blind)
#4D1527
Achromatopsia (no color)
#282828

Design tokens & code

CSS
--color: #490f43;
/* rgb */ color: rgb(73, 15, 67);
/* oklch */ color: oklch(29.3% 0.109 332.5);
Tailwind
colors: {
  custom: {
    50: '#7e5477',
    500: '#490f43',
    950: '#000000',
  },
}
SCSS
$custom: #490f43;
$custom-light: #7e5477;
$custom-dark: #000000;
JSON
{
  "hex": "#490f43",
  "rgb": {
    "r": 73,
    "g": 15,
    "b": 67
  },
  "hsl": {
    "h": 306.207,
    "s": 65.909,
    "l": 17.255
  },
  "oklch": {
    "l": 0.29301,
    "c": 0.10891,
    "h": 332.5
  },
  "luminance": 0.02163
}

Semantic roles & 50–950 ramp

primary
#490F43
secondary
#308339
accent
#E9513F
background
#F7F5F7
surface
#EEE9ED
border
#C9C5C8
text
#0A0308
muted
#7C787B

Preview Lab

Preview with #490F43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#490F43 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva