#490F40#490F40

#490F40 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 29.1% C 0.106 H 335.0°. Best body text is #FFFFFF at 14.73:1 contrast (WCAG AA passes).

Color values

HEX#490F40
RGBrgb(73, 15, 64)
HSLhsl(309, 66%, 17%)
HSVhsv(309, 79%, 29%)
CMYKcmyk(0%, 79.5%, 12.3%, 71.4%)
CIE-LABlab(16.15, 33.06, -16.47)
CIE-LCHlch(16.15, 36.93, 333.52°)
OKLaboklab(29.12% 0.0964 -0.045)
OKLCHoklch(29.12% 0.106 335)
XYZxyz(3.8439, 2.1286, 5.0579)
Luminance0.0213 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#490F40 #0F4918
analogous
#350F49 #490F40 #490F23
triadic
#490F40 #40490F #0F4049
tetradic
#490F40 #49350F #0F4918 #0F2349
square
#490F40 #49350F #0F4918 #0F2349
split-complementary
#490F40 #23490F #0F4935
monochromatic
#190516 #190516 #490F40 #7C196D #AF2499

Accessibility & contrast

On white

14.73
#490F40 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.43
#490F40 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490F40
14.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##490F40#FFFFFF#000000##FFFFFF
##490F401.0014.731.4314.73
#FFFFFF14.731.0021.001.00
#0000001.4321.001.0021.00
##FFFFFF14.731.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0F2341
Deuteranopia (green-blind)
#232B3F
Tritanopia (blue-blind)
#4D1426
Achromatopsia (no color)
#282828

Design tokens & code

CSS
--color: #490f40;
/* rgb */ color: rgb(73, 15, 64);
/* oklch */ color: oklch(29.1% 0.106 335.0);
Tailwind
colors: {
  custom: {
    50: '#7e5475',
    500: '#490f40',
    950: '#000000',
  },
}
SCSS
$custom: #490f40;
$custom-light: #7e5475;
$custom-dark: #000000;
JSON
{
  "hex": "#490f40",
  "rgb": {
    "r": 73,
    "g": 15,
    "b": 64
  },
  "hsl": {
    "h": 309.31,
    "s": 65.909,
    "l": 17.255
  },
  "oklch": {
    "l": 0.29118,
    "c": 0.10635,
    "h": 335
  },
  "luminance": 0.02128
}

Semantic roles & 50–950 ramp

primary
#490F40
secondary
#30833D
accent
#E9593F
background
#F7F5F7
surface
#EEE9ED
border
#C9C5C8
text
#0A0308
muted
#7C787B

Preview Lab

Preview with #490F40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#490F40 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva