#490F40#490F40

#490F40 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 29.1% C 0.106 H 335.0°. Best body text is #FFFFFF at 14.73:1 contrast (WCAG AA passes).

Color values

HEX	#490F40
RGB	rgb(73, 15, 64)
HSL	hsl(309, 66%, 17%)
HSV	hsv(309, 79%, 29%)
CMYK	cmyk(0%, 79.5%, 12.3%, 71.4%)
CIE-LAB	lab(16.15, 33.06, -16.47)
CIE-LCH	lch(16.15, 36.93, 333.52°)
OKLab	oklab(29.12% 0.0964 -0.045)
OKLCH	oklch(29.12% 0.106 335)
XYZ	xyz(3.8439, 2.1286, 5.0579)
Luminance	0.0213 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490F40 #0F4918

analogous

#350F49 #490F40 #490F23

triadic

#490F40 #40490F #0F4049

tetradic

#490F40 #49350F #0F4918 #0F2349

square

#490F40 #49350F #0F4918 #0F2349

split-complementary

#490F40 #23490F #0F4935

monochromatic

#190516 #190516 #490F40 #7C196D #AF2499

Accessibility & contrast

On white

14.73

#490F40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.43

#490F40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490F40

14.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490F40	#FFFFFF	#000000	##FFFFFF
##490F40	1.00	14.73	1.43	14.73
#FFFFFF	14.73	1.00	21.00	1.00
#000000	1.43	21.00	1.00	21.00
##FFFFFF	14.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F2341

Deuteranopia (green-blind)

#232B3F

Tritanopia (blue-blind)

#4D1426

Achromatopsia (no color)

#282828

Design tokens & code

CSS

--color: #490f40;
/* rgb */ color: rgb(73, 15, 64);
/* oklch */ color: oklch(29.1% 0.106 335.0);

Tailwind

colors: {
  custom: {
    50: '#7e5475',
    500: '#490f40',
    950: '#000000',
  },
}

SCSS

$custom: #490f40;
$custom-light: #7e5475;
$custom-dark: #000000;

JSON

{
  "hex": "#490f40",
  "rgb": {
    "r": 73,
    "g": 15,
    "b": 64
  },
  "hsl": {
    "h": 309.31,
    "s": 65.909,
    "l": 17.255
  },
  "oklch": {
    "l": 0.29118,
    "c": 0.10635,
    "h": 335
  },
  "luminance": 0.02128
}

Semantic roles & 50–950 ramp

primary

#490F40

secondary

#30833D

accent

#E9593F

background

#F7F5F7

surface

#EEE9ED

border

#C9C5C8

text

#0A0308

muted

#7C787B

Preview Lab

Preview with #490F40

Body copy rendered with the generated semantic roles for this colour.

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