#490E4F#490E4F

#490E4F is a dark, vivid purple. Relative luminance 0.023; OKLCH L 30.0% C 0.121 H 323.9°. Best body text is #FFFFFF at 14.39:1 contrast (WCAG AA passes).

Color values

HEX	#490E4F
RGB	rgb(73, 14, 79)
HSL	hsl(294, 70%, 18%)
HSV	hsv(294, 82%, 31%)
CMYK	cmyk(7.6%, 82.3%, 0%, 69%)
CIE-LAB	lab(16.97, 36.28, -25.55)
CIE-LCH	lch(16.97, 44.38, 324.85°)
OKLab	oklab(30.01% 0.0977 -0.0713)
OKLCH	oklch(30.01% 0.121 323.9)
XYZ	xyz(4.3159, 2.2953, 7.6113)
Luminance	0.0230 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490E4F #144F0E

analogous

#280E4F #490E4F #4F0E34

triadic

#490E4F #4F490E #0E4F49

tetradic

#490E4F #4F280E #144F0E #0E344F

square

#490E4F #4F280E #144F0E #0E344F

split-complementary

#490E4F #344F0E #0E4F28

monochromatic

#18051A #19051B #490E4F #791783 #A920B7

Accessibility & contrast

On white

14.39

#490E4F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.46

#490E4F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490E4F

14.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490E4F	#FFFFFF	#000000	##FFFFFF
##490E4F	1.00	14.39	1.46	14.39
#FFFFFF	14.39	1.00	21.00	1.00
#000000	1.46	21.00	1.00	21.00
##FFFFFF	14.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002551

Deuteranopia (green-blind)

#1A2C4D

Tritanopia (blue-blind)

#4A1A2E

Achromatopsia (no color)

#2A2A2A

Design tokens & code

CSS

--color: #490e4f;
/* rgb */ color: rgb(73, 14, 79);
/* oklch */ color: oklch(30.0% 0.121 323.9);

Tailwind

colors: {
  custom: {
    50: '#7e5481',
    500: '#490e4f',
    950: '#000000',
  },
}

SCSS

$custom: #490e4f;
$custom-light: #7e5481;
$custom-dark: #000000;

JSON

{
  "hex": "#490e4f",
  "rgb": {
    "r": 73,
    "g": 14,
    "b": 79
  },
  "hsl": {
    "h": 294.462,
    "s": 69.892,
    "l": 18.235
  },
  "oklch": {
    "l": 0.30012,
    "c": 0.12095,
    "h": 323.9
  },
  "luminance": 0.02295
}

Semantic roles & 50–950 ramp

primary

#490E4F

secondary

#388A2F

accent

#ED3B4C

background

#F7F5F7

surface

#EEE9EE

border

#C9C5C9

text

#0A030A

muted

#7C787C

Preview Lab

Preview with #490E4F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →