#490E43#490E43

#490E43 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 29.2% C 0.110 H 332.5°. Best body text is #FFFFFF at 14.71:1 contrast (WCAG AA passes).

Color values

HEX	#490E43
RGB	rgb(73, 14, 67)
HSL	hsl(306, 68%, 17%)
HSV	hsv(306, 81%, 29%)
CMYK	cmyk(0%, 80.8%, 8.2%, 71.4%)
CIE-LAB	lab(16.19, 33.99, -18.51)
CIE-LCH	lch(16.19, 38.70, 331.43°)
OKLab	oklab(29.2% 0.0978 -0.0508)
OKLCH	oklch(29.2% 0.11 332.5)
XYZ	xyz(3.9178, 2.1361, 5.5151)
Luminance	0.0214 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490E43 #0E4914

analogous

#320E49 #490E43 #490E26

triadic

#490E43 #43490E #0E4349

tetradic

#490E43 #49320E #0E4914 #0E2649

square

#490E43 #49320E #0E4914 #0E2649

split-complementary

#490E43 #26490E #0E4932

monochromatic

#1A0518 #1A0518 #490E43 #7C1872 #B022A1

Accessibility & contrast

On white

14.71

#490E43 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.43

#490E43 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490E43

14.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490E43	#FFFFFF	#000000	##FFFFFF
##490E43	1.00	14.71	1.43	14.71
#FFFFFF	14.71	1.00	21.00	1.00
#000000	1.43	21.00	1.00	21.00
##FFFFFF	14.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B2344

Deuteranopia (green-blind)

#212B42

Tritanopia (blue-blind)

#4D1427

Achromatopsia (no color)

#282828

Design tokens & code

CSS

--color: #490e43;
/* rgb */ color: rgb(73, 14, 67);
/* oklch */ color: oklch(29.2% 0.110 332.5);

Tailwind

colors: {
  custom: {
    50: '#7e5477',
    500: '#490e43',
    950: '#000000',
  },
}

SCSS

$custom: #490e43;
$custom-light: #7e5477;
$custom-dark: #000000;

JSON

{
  "hex": "#490e43",
  "rgb": {
    "r": 73,
    "g": 14,
    "b": 67
  },
  "hsl": {
    "h": 306.102,
    "s": 67.816,
    "l": 17.059
  },
  "oklch": {
    "l": 0.29202,
    "c": 0.1102,
    "h": 332.5
  },
  "luminance": 0.02136
}

Semantic roles & 50–950 ramp

primary

#490E43

secondary

#2F8438

accent

#EB4F3D

background

#F7F5F7

surface

#EEE9ED

border

#C9C5C8

text

#0A0308

muted

#7C787B

Preview Lab

Preview with #490E43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →