#490E40#490E40

#490E40 is a dark, moderate purple. Relative luminance 0.021; OKLCH L 29.0% C 0.108 H 334.9°. Best body text is #FFFFFF at 14.79:1 contrast (WCAG AA passes).

Color values

HEX	#490E40
RGB	rgb(73, 14, 64)
HSL	hsl(309, 68%, 17%)
HSV	hsv(309, 81%, 29%)
CMYK	cmyk(0%, 80.8%, 12.3%, 71.4%)
CIE-LAB	lab(16.01, 33.45, -16.69)
CIE-LCH	lch(16.01, 37.38, 333.49°)
OKLab	oklab(29.02% 0.0975 -0.0456)
OKLCH	oklch(29.02% 0.108 334.9)
XYZ	xyz(3.8302, 2.1010, 5.0533)
Luminance	0.0210 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490E40 #0E4917

analogous

#350E49 #490E40 #490E22

triadic

#490E40 #40490E #0E4049

tetradic

#490E40 #49350E #0E4917 #0E2249

square

#490E40 #49350E #0E4917 #0E2249

split-complementary

#490E40 #22490E #0E4935

monochromatic

#1A0517 #1A0517 #490E40 #7C186D #B0229A

Accessibility & contrast

On white

14.79

#490E40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.42

#490E40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490E40

14.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490E40	#FFFFFF	#000000	##FFFFFF
##490E40	1.00	14.79	1.42	14.79
#FFFFFF	14.79	1.00	21.00	1.00
#000000	1.42	21.00	1.00	21.00
##FFFFFF	14.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E2241

Deuteranopia (green-blind)

#232B3F

Tritanopia (blue-blind)

#4D1325

Achromatopsia (no color)

#282828

Design tokens & code

CSS

--color: #490e40;
/* rgb */ color: rgb(73, 14, 64);
/* oklch */ color: oklch(29.0% 0.108 334.9);

Tailwind

colors: {
  custom: {
    50: '#7e5375',
    500: '#490e40',
    950: '#000000',
  },
}

SCSS

$custom: #490e40;
$custom-light: #7e5375;
$custom-dark: #000000;

JSON

{
  "hex": "#490e40",
  "rgb": {
    "r": 73,
    "g": 14,
    "b": 64
  },
  "hsl": {
    "h": 309.153,
    "s": 67.816,
    "l": 17.059
  },
  "oklch": {
    "l": 0.29017,
    "c": 0.10766,
    "h": 334.9
  },
  "luminance": 0.02101
}

Semantic roles & 50–950 ramp

primary

#490E40

secondary

#2F843C

accent

#EB583D

background

#F7F5F7

surface

#EEE8ED

border

#C9C4C8

text

#0A0308

muted

#7C787B

Preview Lab

Preview with #490E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →