#490D50#490D50

#490D50 is a dark, vivid purple. Relative luminance 0.023; OKLCH L 30.0% C 0.123 H 323.3°. Best body text is #FFFFFF at 14.42:1 contrast (WCAG AA passes).

Color values

HEX	#490D50
RGB	rgb(73, 13, 80)
HSL	hsl(294, 72%, 18%)
HSV	hsv(294, 84%, 31%)
CMYK	cmyk(8.8%, 83.7%, 0%, 68.6%)
CIE-LAB	lab(16.91, 36.85, -26.32)
CIE-LCH	lch(16.91, 45.28, 324.46°)
OKLab	oklab(30% 0.0986 -0.0735)
OKLCH	oklch(30% 0.123 323.3)
XYZ	xyz(4.3394, 2.2838, 7.8001)
Luminance	0.0228 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#490D50 #14500D

analogous

#270D50 #490D50 #500D35

triadic

#490D50 #50490D #0D5049

tetradic

#490D50 #50270D #14500D #0D3550

square

#490D50 #50270D #14500D #0D3550

split-complementary

#490D50 #35500D #0D5027

monochromatic

#18041A #19041B #490D50 #791685 #A91EB9

Accessibility & contrast

On white

14.42

#490D50 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.46

#490D50 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #490D50

14.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##490D50	#FFFFFF	#000000	##FFFFFF
##490D50	1.00	14.42	1.46	14.42
#FFFFFF	14.42	1.00	21.00	1.00
#000000	1.46	21.00	1.00	21.00
##FFFFFF	14.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002552

Deuteranopia (green-blind)

#192C4E

Tritanopia (blue-blind)

#4A1A2E

Achromatopsia (no color)

#2A2A2A

Design tokens & code

CSS

--color: #490d50;
/* rgb */ color: rgb(73, 13, 80);
/* oklch */ color: oklch(30.0% 0.123 323.3);

Tailwind

colors: {
  custom: {
    50: '#7f5481',
    500: '#490d50',
    950: '#000000',
  },
}

SCSS

$custom: #490d50;
$custom-light: #7f5481;
$custom-dark: #000000;

JSON

{
  "hex": "#490d50",
  "rgb": {
    "r": 73,
    "g": 13,
    "b": 80
  },
  "hsl": {
    "h": 293.731,
    "s": 72.043,
    "l": 18.235
  },
  "oklch": {
    "l": 0.29995,
    "c": 0.12301,
    "h": 323.3
  },
  "luminance": 0.02284
}

Semantic roles & 50–950 ramp

primary

#490D50

secondary

#388B2E

accent

#EF394C

background

#F7F5F7

surface

#EEE9EE

border

#C9C5C9

text

#0A030A

muted

#7C787C

Preview Lab

Preview with #490D50

Body copy rendered with the generated semantic roles for this colour.

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